Strategic Shift in Leasing Trends: Oriental Square by OSI Emerges as the New Prime Choice

The growing supply of Grade A office space is prompting tenants to reevaluate their workspace strategies. In this context, Oriental Square by OSI, strategically located in the heart of Starlake, emerges as a prime choice, aligning with trends of cost optimization, design flexibility, and enhanced employee experience.

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Cost Optimization to Enhance Negotiation Leverage

According to Savills data, 78% of transactions in Q1/2025 stemmed from relocation needs. This trend reflects a shift in how businesses perceive office spaces, prioritizing cost control, workspace optimization, and quality upgrades.

William Gramond, Director of Commercial Leasing at Savills Hanoi, shared insights on pricing strategies: “As the market pivots towards tenant preferences, landlords must balance price expectations with market realities. Flexibility and innovative customer engagement are key to adapting to future supply pressures and evolving office demands.”

Tenants now enjoy greater autonomy in securing spaces. Instead of waiting for vacancies, businesses can access projects in the final stages of completion, optimizing fit-out costs, personnel planning, and brand-aligned designs.

Oriental Square by OSI exemplifies this trend, offering early access during the finishing phase. Its column-free design, 100mm raised floors, and advanced technical systems enable cost-effective fit-outs. With rents starting at $26 USD++/m², it provides flexible, cost-efficient solutions, saving businesses hundreds of millions monthly for standard spaces.

Oriental Square by OSI: Open Spaces and Green Offices

The market is witnessing a clear shift: tenants are relocating to newer, more modern buildings that offer flexibility, functionality, and superior work experiences. High ceilings, open layouts, natural light, and integrated technology are becoming core competitive advantages.

Located at H2CC1 – Starlake, West Tay Ho, Oriental Square by OSI is adjacent to 13 government ministries. Its strategic connectivity via Vo Chi Cong, Pham Van Dong, Nguyen Van Huyen, Ring Roads 2 & 3, and a 20–25-minute drive to Noi Bai Airport facilitates engagement with regulatory bodies, embassies, and international partners.

Oriental Square by OSI’s modern, open workspaces foster creativity and productivity in the new era.

Targeting LEED Gold certification, Oriental Square by OSI integrates Daikin VRV central air conditioning, UV-CO₂-PM2.5 filtration, and BMS-managed energy systems. Premium brands like Schneider (lighting) and Breeze (air filtration) ensure a safe, efficient, and health-friendly environment. Below, smart parking and EV charging stations cater to green mobility trends.

Amenities include a rooftop mini-golf course, tea room, gym, yoga studio, and in-house dining. These features promote work-life balance, professional networking, and the “Live-Work-Experience” ethos.

Currently in the final stages, the show floor is ready for tours. On November 19, 2025, the event “New Business Hub: Oriental Square by OSI & Starlake” will host media, businesses, and Savills Vietnam experts. It will showcase Starlake’s office market updates, project overviews, and guided show floor tours.

Oriental Square by OSI’s modern, open workspaces foster creativity and productivity in the new era.

Oriental Square by OSI’s show floor demonstrates “design for operation” at Starlake.

Attendees can experience column-free floors, 100mm raised floors, Double Low-E glass, and real-time building management displays tracking energy use, CO₂/PM2.5 levels, and operational modes. These insights aid accurate cost calculations and space planning.

The event also facilitates networking among business leaders, aligning practical needs with on-site solutions.

Scheduled for Q4/2025 completion, Oriental Square by OSI invites prospective tenants to the “Discover Starlake’s First Grade-A Office” event.

Time: 3:00–5:00 PM, Wednesday, November 19, 2025

Location: H2CC1, Starlake Urban Area, Xuan Dinh Ward, Hanoi

Program: Starlake office market updates by Savills experts, Oriental Square introduction, show floor tours

Register for Oriental Square by OSI tour

Hotline: Savills Vietnam – 0948.000.468 | OSI Holdings – 0932.038.666

Email: [email protected]

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