According to data from the Indonesian Automotive Industry Association (GAIKINDO), as of October 2025, Indonesia’s total retail vehicle sales reached 660,659 units. Toyota led the market with 209,387 units, followed by Daihatsu at 112,530 units, and Honda in third place with 58,720 units.
In the electric vehicle (BEV) segment, BYD emerged as the market leader in the “Island Nation.”
Infographic illustrating retail sales performance
Notably, a familiar name to Vietnamese consumers appeared in the report: VinFast. The Vietnamese automaker achieved sales of 2,789 units, ranking 15th in the market, surpassing major brands such as Mazda (2,642 units), BMW (1,967 units), and Geely (1,801 units).
VinFast officially entered the Indonesian market in February 2024 and has rapidly expanded its presence. The company offers a diverse range of electric vehicles, including the VF 3, VF 5, VF 6, VF e34, and VF 7, targeting affordable segments in the country.
Additionally, the Vietnamese brand has established a robust ecosystem, including an authorized service network with 181 workshops across Indonesia. Xanh SM (electric taxi service) has launched and expanded operations, while V-Green (charging stations) is rapidly deploying thousands of stations to meet growing demand.
In the future, VinFast plans to complete its manufacturing facility in Indonesia to begin local assembly of electric vehicles. The goal is to capture a significant share of the nation’s highly promising EV market.
Thus, entering the top-selling automotive brands is a positive milestone for a newcomer like VinFast, affirming that the Vietnamese brand is successfully penetrating a fiercely competitive market.
This initial success lays the foundation for explosive growth as VinFast expands its product lineup and global distribution network in the future.
Where Do the Honda Accord and Kia K5 Stand in Vietnam’s D-Segment Sedan Market?
In October 2025, sales of several sedan models continued their downward spiral, including iconic vehicles that were once the dream cars of many Vietnamese citizens, such as the Kia K5 and Honda Accord.
Toyota’s Game-Changing Battery Could Upend the EV Industry: Lasts Longer Than the Car, Retains 90% Capacity After 40 Years
Toyota is making waves with its groundbreaking announcement of a new solid-state battery boasting a remarkable 40-year lifespan and the ability to retain 90% of its capacity. If realized, this technology could revolutionize the entire electric vehicle market in the coming decade.
Electric Motorcycle Market Braces for Potential ‘Mega Wave’
VinFast’s aggressive market stimulation efforts, coupled with supportive policies from Hanoi and Ho Chi Minh City, are poised to drive electric motorcycle sales to unprecedented heights in the final quarter of this year.
VinFast Recruiting 4,500 Workers in Hai Phong, Ha Tinh: Instant 10 Million VND Bonus for Meeting Targets, Engineers Earn Up to 38 Million VND
VinFast is launching a massive recruitment drive across both its Ha Tinh and Hai Phong manufacturing complexes, offering thousands of positions with competitive salaries and attractive benefits.
Revolutionizing Vietnam’s Auto Market: The Rise of Pure Electric Vehicles as the New Industry Pillar
Electric vehicles (EVs) are rapidly emerging as the new driving force behind Vietnam’s automotive market, contributing an impressive 30% to the nation’s overall car consumption. This surge in popularity positions EVs as a pivotal pillar, poised to lead the industry’s sales growth in the coming years.
