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Despite facing tariff barriers since August, the textile industry has maintained positive growth. According to Wigroup, the sector’s Q3/2025 business results grew by 15.82% year-over-year. Notably, Vinatex reported a profit of VND 359.3 billion, a 56% increase, thanks to proactive deliveries before the tax took effect.
Seafood and agricultural products are also key Vietnamese exports. In Q3, the seafood sector grew by 90.68%, while crop and livestock sectors saw growth of around 20%.
Ahead of trade defense measures taking effect early next year, many U.S. importers are ramping up purchases from Vietnam to mitigate cost risks. Coupled with demand for year-end holiday seasons in strategic markets, many businesses have full order books through the end of the year.
Long-term, to gain a competitive edge, companies are focusing on deep processing and increasing their presence in demanding markets where quality takes precedence over price.
Mr. Vo Van Phuc, CEO of Vietnam Clean Seafood Corporation, stated: “Vietnam still has an advantage in value-added goods, a segment with strong consumption. We need to apply science and technology to farming to increase productivity and reduce costs.”
Businesses are hopeful that the Ministry of Industry and Trade will negotiate fair tariffs for both sides. Simultaneously, they are enhancing product brand value to directly reach U.S. consumers, reducing intermediary steps.
Ms. Nguyen Thi Thanh Hoa, CEO of EUBIZ Vietnam JSC, shared: “We’re targeting higher-value products, investing more in B2B and transitioning to B2C. This means directly engaging customers for better profits. However, shifting from B2B to B2C is a long-term investment, akin to ‘ringing the bell in a foreign land,’ requiring time despite clear direction.”
Companies are also actively exploring Halal products and diversifying exports to markets with similar consumption patterns and geographic locations to the U.S. to expand their export reach.
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