Thai Retail Giant Generates $1.2 Billion in Vietnam in 9 Months, Plans to Double Investment

As of September 2025, Thai retail giant Central Retail announced its GO! brand operates 43 shopping malls across Vietnam, with plans to expand to 44 by year-end.

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GO! Dalat Supermarket

Central Retail, a leading Thai retail enterprise renowned for its GO! and Big C supermarkets, has released its financial results for the first nine months of the year. Revenue in Vietnam during this period reached 35.3 billion baht (approximately 28.9 trillion VND), marking a 6% decline compared to the same period in 2024.

Notably, Central Retail reported a 7% increase in revenue when calculated in Vietnamese Dong. The fluctuating exchange rate led to a 6% decrease in baht-denominated revenue.

Within the 35.3 billion baht revenue, food products emerged as the largest contributor, generating 31.6 billion baht (25.7 trillion VND).

The technology and home appliances sector in Vietnam, exemplified by the Nguyen Kim supermarket chain, contributed 3.9 billion baht (3.2 trillion VND) to the Thai conglomerate’s revenue. Additionally, fashion items brought in 7 million baht (5.7 billion VND).

In the final quarter of the year, Central Retail aims to renovate Big C supermarkets and relaunch the GO! Thang Long (Hanoi) and GO! Dong Nai shopping centers.

Despite the lack of growth in the current results, Central Retail remains committed to substantial investments in Vietnam. The company has unveiled a new 3-year plan, replacing the previous growth strategy announced earlier this year. Specifically for the Vietnamese market, Central Retail plans to double its capital expenditure compared to the previous plan, with the goal of opening 10-12 new GO! shopping centers and 23-25 GO! supermarkets over the next three years, targeting a growth rate of over 10%.

This new target doubles the previous plan, which aimed to open 4-6 GO! shopping centers and 12-15 GO! supermarkets with a growth rate of 5-6%.

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