Why UNIQLO’s Popularity Continues to Soar After 6 Years in Vietnam?

Over the past six years in Vietnam, UNIQLO has not only expanded its footprint to 30 stores but has also captivated local consumers through three core sustainable values.

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Amidst a volatile global economy and an increasingly competitive apparel industry, Fast Retailing Group (Japan), the parent company of UNIQLO, has achieved remarkable growth. According to the report released on October 9, 2025, consolidated revenue reached ¥3,400.5 billion, an increase from the previous year, with operating profit at ¥551.1 billion, up 13.6%.

2025 also marked a significant milestone in brand value as UNIQLO was featured in Interbrand’s “Top 100 Best Global Brands,” following its inclusion in Kantar’s “Top 100 Most Valuable Global Brands” and the “Breakthrough Brand” award at the Kantar Brand Blueprint Awards.

Mr. Akiyama Naoki, General Director of UNIQLO Vietnam, expressed gratitude for the trust of consumers during the opening ceremony of the Autumn/Winter 2025 Thank You Week.

In Vietnam, after 6 years, UNIQLO has reached 30 retail stores nationwide and 1 online store, steadily winning over consumers with three enduring values.

Commitment to the LifeWear Philosophy

In the “Top 100 Best Global Brands 2025,” Interbrand recognized UNIQLO’s unwavering focus on customer-centricity and continuous efforts to meet consumer needs. This aligns with the LifeWear philosophy, which UNIQLO steadfastly pursues to create clothing that enhances daily life.

The essence of LifeWear lies in the harmony of functionality, quality, and style, achieved through rigorous research, development, and customer feedback.

LifeWear products are a trusted choice for Vietnamese consumers.

HEATTECH is a prime example: behind the familiar lightweight heat-retaining garment are 20 years of research and continuous innovation by UNIQLO and Toray Industries. PUFFTECH, launched in 2019, revolutionized winter wear with its warmth, lightness, and flexibility, redefining padded jackets. Bra Top has also become a global phenomenon, favored by modern women.

The HEATTECH line continues to evolve, offering even greater warmth, softness, and style.

Dedicated and Reliable Customer Care

To foster customer loyalty, UNIQLO consistently invests in product quality and delivers a seamless, globally standardized shopping experience. Every detail, from the sleek store design to the scientifically organized displays, reflects meticulous attention to customer satisfaction.

This experience is further enhanced by a well-trained staff embodying the Omotenashi spirit—Japan’s culture of hospitality—prioritizing respect and dedication to bring joy to customers.

Community Engagement and Social Contribution

In 2024-2025, UNIQLO supported flood relief efforts in Northern and Central Vietnam, donating ¥2.5 billion and over 14,400 RE.UNIQLO items.

Under the global initiative The Heart of LifeWear, since 2024, the brand has donated 20,000 HEATTECH garments to students and residents in mountainous and cold regions.

HEATTECH garments bring warmth to students and residents in highland areas during the cold season.

The PEACE FOR ALL project supports 8 villages in Tuyen Quang to reduce child marriage, promoting gender equality and children’s rights from 2023-2026. In mid-November 2025, the project inaugurated a new dormitory at Ta Nhiu Primary and Secondary Ethnic Boarding School.

The PEACE FOR ALL project demonstrates UNIQLO’s enduring commitment to fostering positive community values.

In 2024-2025, over ¥4 billion from the UTme! Folk Tales and UT Mickey collections were used to build 5 schools, improving learning conditions for over 300 students in remote areas.

UNIQLO and the Hope Foundation collaborate to build modern schools, enhancing learning environments for students.

During the Autumn/Winter 2025 Thank You Week (Kanshasai) from November 21 to 27, UNIQLO pledges to donate a portion of the revenue from the UT “Mickey Mouse in Vietnam” collection to the Hope Foundation, aiming to build two new schools in Cao Bang and Lao Cai by Spring 2026.

Experience Thank You Week and discover more offers at: https://www.uniqlo.com/vn/vi/

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