Recently, the global tech community was abuzz when the Instagram account “eyopkr” unexpectedly shared a video of an unconventional outdoor billboard. The video featured an iPhone 17 Pro, but with a unique twist: it was adorned with the word “Übermensch,” the title of G-Dragon’s latest album. Even more striking, the screen was covered in stickers of half-petaled daisies, the iconic symbol of G-Dragon’s fashion brand, PEACEMINUSONE.
An iPhone 17 Pro billboard featuring G-Dragon’s signature half-petaled daisies.
The video, reportedly filmed in South Korea, has sparked widespread speculation, though neither Apple nor G-Dragon’s representatives have issued official statements. Fans are already theorizing about a potential limited-edition “G-Dragon” iPhone 17. Given G-Dragon’s immense influence in fashion and art, such a collaboration could turn the device into a coveted luxury accessory, blending technology with high-end fashion.
Another billboard spotted at Yeouido Park in Seoul, South Korea.
This rumored collaboration isn’t entirely far-fetched, as Apple and G-Dragon have a history of partnership through Apple Music. When G-Dragon’s third studio album, Übermensch, launched in early 2025, Apple offered exclusive “Apple Music POB” photo cards for fans who pre-ordered through partner platforms. These limited-edition collectibles quickly became highly sought-after, showcasing the powerful synergy between the two brands.
G-Dragon, a known Apple enthusiast, frequently spotted with an iPhone.
Additionally, Apple has been increasingly venturing into luxury fashion, as evidenced by its recent collaboration with Japanese designer Issey Miyake on the $230 iPhone Pocket. Despite its premium price, the accessory sold out quickly, demonstrating Apple’s willingness to experiment with bold partnerships to elevate its brand.
The appearance of the iPhone 17 Pro billboard featuring G-Dragon’s branding has fueled excitement about a potential hardware collaboration. Fans are eagerly awaiting confirmation of whether this partnership will materialize. If it does, it could mark one of the most iconic tech-culture collaborations of the decade.
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