What Does the Price Range of VND 120-200 Million per Square Meter Reveal About Luxury Apartments in Ho Chi Minh City?

According to data from Batdongsan.com.vn, several new projects in Ho Chi Minh City are setting record-high prices. For instance, The Privé by Dat Xanh Group (12 towers, 3,175 units) is priced between 120–150 million VND/m²; Eaton Park by Gamuda Land (6 towers, 1,980 units) ranges from 150–200 million VND/m²; and Masteri Park Place by Masterise Homes (4 towers, 1,728 units) is offered at 165–200 million VND/m².

Ho Chi Minh City is restructuring its development model into a multi-centered urban layout, significantly reshaping the luxury real estate segment. While District 1 and District 3 remain traditional economic and administrative hubs, Thu Thiem, envisioned as an International Financial Center (IFC), is emerging as a new nucleus for high-end properties.

Nguyen Quoc Anh, Deputy General Director of Batdongsan.com.vn, notes that this trend not only balances urban development but also redirects capital and high-end demand toward new central areas.

In the first 10 months of 2025, despite accounting for only 28% of supply, central apartment projects attracted 45% of search interest—a significant lead over other segments.

The luxury apartment segment (starting at 80 million VND/m²) is accelerating rapidly. In Q3 2025, investor interest in this category surged 168% year-over-year, reflecting a clear shift from mid-range to high-end urban properties.

Nguyen Quoc Anh attributes the steep rise in luxury apartment prices to strong end-user demand, as single-family home prices in central areas have become unaffordable for most buyers. From 2015 to 2025, central real estate prices soared: land plots by 384%, apartments by 197%, single-family homes by 168%, and townhouses by 134%.

Continued Growth Potential

Amid soaring land and single-family home prices, the shift to luxury high-rise apartments is pronounced. These properties offer a more accessible investment while meeting the elite’s criteria: prime locations, world-class amenities, security, privacy, and sustainable value appreciation.

Mauro Gasparotti, Senior Director at Savills Hotels Southeast Asia, highlights that the rapid growth of the middle and upper classes, large-scale infrastructure projects, and an increasingly transparent legal framework are driving Vietnam’s luxury real estate market.

Gasparotti emphasizes that the fastest-growing demographic—the wealthy population—is the cornerstone of the high-end segment’s long-term growth. As incomes rise, buyer priorities shift from mere homeownership to crafting a lifestyle. This focus on experience, convenience, and quality aligns with developed markets like Singapore, Bangkok, and Dubai, expanding opportunities for luxury housing.

Strong demand, coupled with infrastructure and legal advancements, is broadening the luxury market’s horizons and reducing risks. New highways, metro systems, and airports are enhancing connectivity, enabling high-end projects to expand from central areas to satellite cities. Meanwhile, clearer legal frameworks boost investor confidence, support long-term capital flows, and improve liquidity in this segment.

The synergy of high demand, infrastructure breakthroughs, and legal improvements is sustaining Vietnam’s luxury real estate growth and pushing it into new, high-potential areas.

Gasparotti concludes that this evolution is inevitable as the market aligns with regional urban standards, compelling developers to prioritize living experiences, personalized services, and sustainable value in their projects.