Japanese 7-Seater SUV Slashes Price to Match Compact Car Levels

The 2023 Isuzu mu-X SUV, a previous-generation model, is now available at dealership clearance prices, offering discounts of hundreds of millions of dong. This significant price drop brings the entry-level cost on par with some B-segment vehicles.

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Discover incredible deals on the 2023 Isuzu mu-X at select Southern dealerships. Sales consultants are offering significant discounts on a limited number of units, with savings of up to 300 million VND. Don’t miss this opportunity to drive home a premium SUV at an unbeatable price.

The top-tier mu-X Premium 4×4, originally priced at 1.25 billion VND, is now available for just 920 million VND after a massive 330 million VND discount. This high-end model combines luxury and performance, making it a standout choice for discerning buyers.

For budget-conscious buyers, the mu-X B7 MT (manual transmission) is also on offer with a 150 million VND discount, bringing its price down to approximately 760 million VND. Only one unit remains, finished in a sleek silver color. This entry-level model rivals compact SUVs like the Honda HR-V and Toyota Yaris Cross HEV in terms of pricing, making it an attractive option for those seeking a 7-seater SUV without breaking the bank.

Despite being a previous-generation model, the Isuzu mu-X offers exceptional value for money. Its 1.9L diesel engine delivers 150 horsepower and 350 Nm of torque, paired with a 6-speed manual or automatic transmission, ensuring reliability and efficiency for both personal and professional use.

With substantial dealership discounts, the 2023 Isuzu mu-X B7 MT stands out as one of the most affordable 7-seater SUVs on the market.

While the mu-X’s design may not appeal to all domestic consumers, its durability and practicality make it a favorite among those prioritizing functionality. However, it faces stiff competition from mid-size SUV rivals like the Ford Everest, Toyota Fortuner, Mazda CX-8, and Hyundai Santa Fe, which have gained more traction in the Vietnamese market.

In the first ten months of 2025, only 219 units of the mu-X were sold, despite the launch of an updated version with improved design and features. The model consistently ranks among the lowest-selling vehicles in the market, reflecting its struggle to capture broader consumer interest.

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