During the Black Friday peak, stores in shopping malls are offering massive discounts, with some slashing prices by up to 70% or even 90%.
Contrary to expectations of a bustling shopping season, the year-end market is experiencing a noticeable lull. Many stores remain nearly empty despite the abundance of discount signs, as seen in this major shopping center in Ha Dong.
To stimulate demand, retailers are diversifying their promotions, offering not only direct discounts but also additional perks for bulk purchases or combo deals.
Despite its prime location in the mall’s main lobby, this store remains deserted, with hardly any visitors.
Even well-known brands like this clothing store are seeing only a trickle of customers. The store owner admits foot traffic is low and pins hopes on the Black Friday weekend.
A similar quiet scene is observed at another major shopping center in Cau Giay district.
Even during peak hours in the afternoon and evening, many stores remain devoid of customers.
Fashion streets like Dang Van Ngu, Chua Boc, and Cau Giay are unusually quiet from morning to night.
Beyond fashion, deep discounts are also applied to home appliances and electronics. Retailers claim this is the year’s best and only opportunity for such significant savings.
Many retailers believe Black Friday has lost its appeal due to competition from e-commerce platforms. The convenience of online shopping and continuous discounts have replaced the traditional in-store experience.
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