Noble Palace Long Bien: Riding the East Bank Infrastructure Wave as the “Second Thu Thiem” Scenario Unfolds

From the Thu Thiem Turning Point to Hanoi’s East Bank Renaissance: Which Project Will Seize the Moment?

Long Bien is on the cusp of a historic development phase, reminiscent of Thu Thiem’s transformation over a decade ago. Many recall when Thu Thiem was a low-value riverside area with slow urbanization and little investor interest. Its fate changed dramatically with the launch of critical infrastructure projects, including five bridges and a tunnel directly connecting it to Ho Chi Minh City’s core (notably Thu Thiem Bridges 1 and 2, and the Thu Thiem Tunnel, now operational).

Within years, Thu Thiem emerged as a new financial and economic hub, with land prices skyrocketing to become among the most expensive in the country.

Thu Thiem’s infrastructure impact went beyond transportation—it was a complete repositioning, reshaping perceptions, capital flows, and urban growth patterns. This is the envisioned trajectory for Long Bien, as clearly outlined in Hanoi’s new urban plans.

With 18 Red River bridges planned by 2030 (9 completed, 7 under construction by 2025—including the mega Tran Hung Dao Bridge—and 2 more in preparation), Hanoi’s eastern sector, including Long Bien, is becoming the “golden gateway” for the capital’s urban expansion. Beyond bridges, key infrastructure like Metro Lines 4 and 8, Ring Road 3.5 upgrades, the Co Linh–Nguyen Van Linh road expansion, and new interchanges are creating a multi-layered connectivity network.

As these elements converge, Long Bien is poised for a Thu Thiem-like evolution: from a riverside district to a new growth pole, attracting investment as the East Bank’s latent value is unlocked.

Long Bien’s entry into a “second Thu Thiem cycle” not only opens a new growth era for the region but also gives a competitive edge to projects at the heart of this infrastructure nexus. Among them, Sunshine Group’s Noble Palace Long Bien is emerging as a coveted destination for elite buyers.

Noble Palace Long Bien: Benefiting from Long Bien’s Billion-Dollar Infrastructure Boom

Located in Hanoi’s Software Park Urban Area—the heart of “Long Bien’s dragon land”—Noble Palace Long Bien’s 172 villas boast a superior “riverfront, city-adjacent” advantage.

Direct connectivity via the Tran Hung Dao Bridge slashes travel time to Hoan Kiem Lake to just 10 minutes, transforming the project from a riverside development into a central urban oasis: city convenience meets serene eco-living.

Residents enjoy 5–10-minute access to Eastern Hanoi’s top amenities, including Long Bien Golf Course, Aeon Mall, Tam Anh and Duc Giang hospitals, and elite international schools like Alexandre Yersin, BIS, and Wellspring. The project also offers swift connections to Noi Bai Airport and key economic provinces.

Beyond location, Noble Palace Long Bien redefines luxury with a rare secluded lifestyle: every villa features a private pool, garden, and customizable multi-purpose space.

Operated to 5-star international hotel standards, the project offers a closed-loop ecosystem including a royal-style clubhouse, private lounge bar, and lush rooftop gardens—setting a new benchmark for resort-style living, typically found only in Vietnam’s most exclusive compounds.

Construction is progressing rapidly toward a Q1/2026 handover. As of mid-November, 76% of villas have completed their mansard roofs, 85% are in the wall-building phase, and exterior details—from moldings to Mansard roofs—are 20% complete, showcasing exquisite European craftsmanship.

By mid-November, Noble Palace Long Bien’s intricate European architecture is taking shape, with handover scheduled for Q1/2026.

As Long Bien rises on the back of billion-dollar infrastructure, Noble Palace Long Bien’s golden location, limited supply, and international standards create unparalleled value. It’s not just an ideal residence in Hanoi’s emerging central hub but a legacy asset poised to replicate Thu Thiem’s 2015–2020 growth cycle.