E-Marketplace Regulators to Scrutinize Every Online Stall for Counterfeit Products

Counterfeit goods, intellectual property infringements, and fake products currently carry a mere $11,000 fine for individuals and $22,000 for organizations, a penalty that falls woefully short of serving as a deterrent.

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At the Anti-Trade Fraud and Counterfeit Goods Forum held on November 29th in Ho Chi Minh City, organized by the Intellectual Property Development Center in collaboration with the Institute of Anti-Trade Fraud and Counterfeit Goods, Mr. Tran Giang Khue, Head of the Southern Office of the Intellectual Property Department, highlighted the rampant prevalence of counterfeit goods in the market. “From needles and threads to high-value items worth billions of dong, everything is susceptible to counterfeiting,” he stated.

However, the current penalty framework caps fines at 250 million VND for individuals and 500 million VND for organizations, which pales in comparison to the profits reaped by offenders. This lack of deterrence allows counterfeit activities to persist unchecked.

Mr. Tran Giang Khue, Head of the Southern Office of the Intellectual Property Department, addressing the forum

Mr. Khue further pointed out that many intellectual property disputes brought to court fail to address the root causes. “Often, these cases end with an apology, without resolving the underlying issues. This is why violations recur,” he explained.

To combat this, specialized intellectual property courts are set to be established, staffed with judges possessing deep expertise in the field. This move aims to enhance the effectiveness of adjudication, better addressing both disputes and violations in this domain.

Ms. Nguyen Thi Kim Ngoc, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, emphasized the need for market management authorities to scrutinize cross-border e-commerce activities

From a market regulation perspective, Ms. Nguyen Thi Kim Ngoc, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, noted that the rapid growth of e-commerce has intensified the challenges of oversight. The Department has implemented various measures to protect consumers and tighten control over online business activities.

According to Ms. Ngoc, the Department has directed market management forces to intensify inspections of e-commerce activities, particularly cross-border transactions, where counterfeit and untraceable goods often infiltrate.

Market management teams are tasked with scrutinizing each e-commerce platform and storefront, collaborating with social media platforms to trace product origins, warehouses, and business entities.

Ms. Ngoc highlighted that Ho Chi Minh City and its neighboring provinces host a significant number of warehouses serving online sales. Therefore, inter-provincial cooperation is essential to promptly inspect and address violations, fostering a healthier business environment.

The Deputy Director of the Ho Chi Minh City Department of Industry and Trade outlined solutions for managing e-commerce activities.

Report and photos: Nguyen Hai

 

– 15:45 29/11/2025

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