Why Da Nang is the Rising Star for Real Estate Investors

Da Nang’s Priceless Resources

“I want to live here forever, as long as I can,” says Machini, a Brazilian artist working as a professional dancer at Sun World Ba Na Hills, expressing her enthusiasm for settling permanently in Da Nang.

Indeed, this central coastal city has proven its allure not only through the desire of expatriates like Machini to stay indefinitely but also through compelling statistics.

In 2024, Da Nang ranked third nationally in immigration rates at 67.2%, attracting 15,000–16,000 new residents annually, with a mechanical population growth rate of nearly 16%. Forbes has hailed Da Nang as an “ideal destination for those wanting to live abroad,” with its expatriate community now numbering in the tens of thousands.

Da Nang is one of the most attractive destinations for immigrants. Photo by Ánh Dương

According to experts, this appeal stems from a unique “collection of resources” that even major cities like Hanoi, Ho Chi Minh City, and regional counterparts struggle to match. Strategically located for both economic and defense purposes, Da Nang is a key link in the East-West Economic Corridor. Blessed with rivers, seas, mountains, and forests, it boasts one of the longest coastlines in Vietnam and a temperate climate. These advantages make it a thriving tourism hub—projected to welcome over 17 million visitors in 2025—while also enhancing quality of life with clean air and minimal pollution. For two consecutive years (2021–2022), Da Nang led the nation in the PEPI environmental protection index.

In terms of social welfare and infrastructure, Da Nang is also a national leader. Policies such as “5 No’s,” “3 Yes’s,” and “4 Safety’s” have significantly improved residents’ lives and left a strong impression on tourists and immigrants. Its air, water, and land transportation infrastructure continues to be developed cohesively, ready to support major plans like the International Financial Center and Vietnam’s pioneering Free Trade Zone.

Notably, after its recent expansion, Da Nang’s area increased nearly tenfold to approximately 12,000 km², adding vast reserves of clean land for urban development—a luxury other major cities lack. This foundation enables the creation of large-scale, high-end urban areas with competitive pricing, ideal for intellectuals and professionals.

With its rich ecosystem of natural, environmental, social, and infrastructural resources, it’s no surprise that Da Nang’s real estate market is a magnet for investors.

Investment Advantages of Da Nang Real Estate

Dr. Nguyễn Văn Đính, Vice Chairman of the Vietnam Real Estate Association and Chairman of VARS, notes that Da Nang’s real estate market is highly efficient and sustainable, underpinned by a solid development foundation and significant growth potential. He considers this an opportune moment to invest, as “Da Nang property prices remain more affordable than Hanoi and Ho Chi Minh City, while offering superior product quality and living environments.”

According to DKRA’s Q3/2025 Da Nang Housing Market Report, high-end apartment prices range from 80 to 100 million VND/m², with land prices stabilizing around 70 million VND/m². Between 2025 and 2027, over 12,000 new apartments are expected to launch across various areas, indicating a robust future supply. Given current prices and substantial growth margins, Da Nang is deemed a high-potential market, especially with key projects like Lien Chieu Port, the International Financial Center, the Free Trade Zone, Da Nang International Airport expansion, and a nearly 10-trillion-VND waterfront tourism project underway.

These projects are essential for upgrading infrastructure and driving long-term growth. However, for Da Nang’s real estate market to achieve a breakthrough and sustainable growth cycle, the city needs additional momentum from large-scale, internationally acclaimed mixed-use developments. These projects are crucial for enhancing quality of life, enriching experiences, and completing the city’s nightlife economy—an area still lacking flagship initiatives. Such developments are key to transforming potential into tangible value.

Well-invested real estate complexes are the missing piece for the city. Rendering by Sun Group

Thus, the launch of the Da Nang Downtown mega-project—with a total investment of nearly 80 trillion VND—has immediately captured investor attention. Spanning 76.92 hectares and featuring a 69-story iconic tower along the Han River, the project is situated at the “heart of the heart.” Designed as an all-in-one urban, entertainment, and nightlife hub, it includes a cultural-entertainment park, a 9,000 m² theater, a bustling riverside commercial district, and a waterfront green park. Together, these elements create a “mini-city within the city,” blending light, culture, experiences, and a vibrant 24/7 lifestyle. “The project is both timely and ambitious, poised to support Da Nang’s evolution into a high-quality tourism and service hub, complemented by world-class hospitality real estate,” remarks Dr. Nguyễn Văn Đính.

Rendering of the vibrant Da Nang Downtown complex at night. Photo by Sun Group

As high-quality urban developments like Downtown emerge, Da Nang will increasingly attract global elites, international experts, and world citizens to live, travel, and invest. This momentum will propel Da Nang’s real estate market to new heights following its recovery phase.

“Now is the ideal time for investors to act swiftly and seize opportunities,” as “Da Nang’s real estate market is highly attractive, with significant growth potential and asset values poised to multiply,” concludes Dr. Nguyễn Văn Đính.