Green Living Trends – Eastern Isolation Leading High-End Investment
A new generation of homeowners is redefining luxury living standards. The “2024 Vietnamese Real Estate Consumer Psychology Report” by Batdongsan.com.vn reveals that 86% of buyers prioritize properties with green spaces, and 88% are willing to pay an additional 5–10% for homes with low construction density, harmonious landscapes, and well-managed environmental quality.
This shift reflects a change in consumer behavior: from prioritizing central locations to seeking long-term, serene, and private living standards. Meanwhile, CBRE’s latest report shows that in Q2/2025, only over 1,000 low-rise units were launched in Hanoi, a sharp decline from the previous quarter. However, transactions reached approximately 2,600 units, indicating robust demand despite limited supply.
High-end buyers increasingly prefer green, secluded living spaces (Image: Noble Palace Long Bien)
In this context, projects with synchronized planning, eco-friendly landscapes, and transparent legal frameworks are becoming top choices for real buyers. Leading this trend, Noble Palace Long Bien – a luxury villa project by Sunshine Group – is emerging as a new icon in the East, offering elite buyers everything they desire: a prime location, private living standards, and long-term value appreciation.
Noble Palace Long Bien boasts unparalleled connectivity in Eastern Hanoi: Just 10 minutes to Hoan Kiem Lake via the Tran Hung Dao Bridge
Noble Palace Long Bien: A Rare Gem in the Urban Core with Timeless Value
For the first time in Eastern Hanoi, a collection of villas inspired by classic European artistry is crafted to 5-star standards, blending heritage architecture, personalized design, premium sustainable materials, and exquisite craftsmanship by top artisans. This is Noble Palace Long Bien – a limited collection of 172 super VIP villas within the Hanoi Software Park Urban Area, dubbed the “new prosperity hub” of the Eastern capital.
With land areas ranging from 116–465m² and total floor areas from 210–690m², 100% of these villas feature private pools, gardens, and versatile spaces customizable to the owner’s lifestyle – from home theaters and cigar lounges to wine cellars or creative studios. This embodies the “Quiet Luxury” lifestyle favored by the global elite.
Noble Palace Long Bien delivers exterior finishes in classic European architectural standards
Currently, the project offers an attractive sales policy. Buyers receive a 1–1.5% discount on total value per subzone – a significant benefit for ultra-luxury properties. Additionally, 36 months of free management services save owners hundreds of millions of dong in the first three years while enjoying 5-star amenities.
The most valuable incentive is for early payments: owners receive a premium interior completion package worth VND 20 million/m² of constructed floor area (VAT included). With floor areas from 210–690m², the gift value ranges from over VND 4 billion to nearly VND 14 billion – equivalent to the full cost of completing a luxury villa. Notably, if buyers don’t customize their space, the interior gift value is fully deducted from the sale price, offering maximum financial flexibility.
Buyers can leverage financing to own these “home resort”-style villas in Long Bien
For financially leveraged buyers, the project offers up to 70% loan support on contract value, with 0% interest for 18 months from the first disbursement or 12 months from handover, whichever comes first. Principal payments are also deferred during the interest support period. This rare financial leverage opportunity in the ultra-luxury segment allows buyers to acquire significant assets without high upfront capital.
Noble Palace Long Bien is progressing impressively: 77% of villas are topped out, 88% are in the walling phase, with 20% completing first-floor exterior plastering, and handover expected from Q1/2026
Market analysts believe that with its attractive sales policy, nearing handover timeline, and the proven value of the “Sunshine Homes” brand, Noble Palace Long Bien is poised to attract significant investment. As Long Bien land values continue rising, these limited-edition villas not only offer an elite living experience but also a sustainable, legacy asset for future owners.
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