Exchange Rate: 1 Yen = 170.41 VND
Campus, a renowned stationery brand under the Kokuyo Group, is making waves in the industry.
|
This strategic move is part of Kokuyo’s ambitious plan to dominate the Southeast Asian stationery market by 2030. The Japanese conglomerate, already established in India and China, aims to boost its international revenue share from 15% to over 25% within the next six years.
Kokuyo plans to launch a public tender offer on the Ho Chi Minh City Stock Exchange (HOSE) to acquire up to 65% of TLG’s shares. Currently, the Japanese group holds no shares in Thien Long. The deal, valued at 27.6 billion Yen, is expected to close in November 2026.
On the stock market, TLG shares have been on a bullish trend, with two consecutive sessions hitting the upper limit, currently trading at 64,200 VND per share, corresponding to a market capitalization of over 5.6 trillion VND.
| TLG Share Price Movement |
In 2024, Thien Long reported revenue of nearly 3.76 trillion VND and a net profit of over 460 billion VND. During the same period, Kokuyo’s stationery segment generated 83.5 billion Yen in revenue and 5.9 billion Yen in operating profit.
Kokuyo’s domestic growth has stagnated due to a declining school-age population and the digitization of education, while its overseas markets face headwinds from China’s slowdown. The acquisition of Thien Long is poised to make Southeast Asia Kokuyo’s fourth growth pillar, alongside Japan, China, and India.
Founded in 1905 in Osaka, Kokuyo has grown into a stationery giant with its Campus brand widely recognized across Asia. The company also deals in office furniture and workspace design, expanding its presence to various Asian countries, including China, Thailand, Vietnam, Indonesia, Malaysia, and Singapore.
Thien Long, a household name in Vietnam, started as a small production facility in 1981. Over the decades, the Thien Long Group has become synonymous with Vietnamese consumers through its iconic ballpoint pens and has expanded into office supplies with the Flexoffice brand.
In the first nine months of 2025, Thien Long recorded a net revenue of over 3.225 trillion VND, a 10.7% increase year-on-year. However, its after-tax profit decreased by 10.7% to nearly 376 billion VND, achieving 77% of its revenue target and 84% of its profit goal.
– 18:31 04/12/2025
Fortune Unveils Southeast Asia’s Top 100: Vietnam Stands Alone with Two Companies in the Top 10
Who are the two representatives?
PNJ Ranked Among Top 100 Best Companies to Work for in Southeast Asia 2025
A comprehensive, people-centric HR strategy, coupled with a sustainable corporate culture, has propelled PNJ to become a leading jewelry and lifestyle retailer, earning recognition from Fortune as one of the Top 100 Best Companies to Work for in Southeast Asia 2025.
Vingroup’s Pham Nhat Vuong Becomes Southeast Asia’s Second-Richest Person with $1 Billion Asset Surge
With a staggering $1.1 billion surge in a single day, Vingroup Chairman Pham Nhat Vuong has soared to become the second-richest individual in Southeast Asia, trailing only Indonesian billionaire Prajogo Pangestu.
Flamingo Holdings Pioneers Southeast Asia’s First Outdoor Art Island Concept
When art transcends mere decoration to become the essence of luxury retreats, the world’s most renowned destinations share a common secret to success: seamlessly integrating art into the fabric of their living spaces.
SHB Honored Among Top 100 Best Workplaces in Southeast Asia, Leading Vietnam’s Banking Sector
Saigon-Hanoi Commercial Joint Stock Bank (SHB) has been honored in the Top Fortune 100 Best Companies to Work For™ Southeast Asia 2025. Notably, SHB ranks as the highest-placed Vietnamese bank on this prestigious list, securing the 37th position.
