On the afternoon of December 4, 2025, Masan Consumer Corporation (Masan Consumer, UPCoM: MCH) hosted a roadshow themed “MCH Listing on HOSE and the Growth Story.”
5 Key Factors Positioning MCH as Masan’s “Crown Jewel”
At the event, Mr. Nguyễn Đăng Quang, Chairman of Masan Group’s Board of Directors (HOSE: MSN), shared that all Masan products share a common pride.
Mr. Nguyễn Đăng Quang, Chairman of Masan Group, at the MCH Roadshow on December 4
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Reflecting on today’s success, Masan’s products like Chinsu and Nam Ngư have become household names, present in 98% of Vietnamese homes. This widespread trust fuels Masan’s continued growth.
Mr. Quang introduced a new “product”—MCH shares (Masan Consumer). For Masan Group, as the largest shareholder, these shares are more than a financial instrument; they are a “crown jewel,” embodying values from consumption and beauty to culture and investment, creating a precious and enduring asset.
Explaining why MCH is Masan Group’s “crown jewel,” Mr. Quang outlined five core factors, surpassing the traditional “4Cs” of diamonds.
First, as a private investment, it offers high dividends and stable cash flow, driving the parent company’s growth.
Second, from a business perspective, its value lies in long-term sustainable growth. With Vietnam’s per capita GDP reaching $5,000, the middle class is booming, shifting from saving to spending for a better quality of life. This trend, coupled with economic vitality during holidays and tourism, highlights vast domestic market potential.
Third, its market leadership is key. Masan Consumer dominates its sectors, capturing 80% of industry profits—akin to Apple’s dominance in smartphones. This is backed by a strong balance sheet and disciplined financials, with investments requiring a 25% ROI for optimal efficiency.
Fourth, Masan boasts Vietnam’s most extensive and efficient distribution network, directly reaching 500,000 retail points. It’s also integrating financial services with Techcombank to serve remote areas.
Finally, its most valuable asset is its ability to build strong brands—intangible yet highly impactful.
3 Strategic Pillars for the Future
Looking ahead, Mr. Quang outlined three strategic pillars. First, “Go Global” aims to bring Vietnamese culinary pride worldwide while importing global values. Despite challenges, Masan embraces a resilient mindset of learning from setbacks.
Second, technology will enhance consumer experiences in a rapidly changing world.
Third, product premiumization reflects evolving Vietnamese tastes. Mr. Quang noted that a bottle of fish sauce sells for $10 in South Korea versus $1 in Vietnam, highlighting the value of innovation and experience.
Chairman Nguyễn Đăng Quang emphasized: “Natural resources are finite, but consumer value is infinite, driven by creativity. Our vision is for every Vietnamese household to have Masan products, and every global household to have at least one. As partners, we hope shareholders will help MCH reach 98% of Vietnamese homes.”
– 17:26 04/12/2025
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