On December 4th, in Ho Chi Minh City, Masan Consumer Corporation (Masan Consumer, stock code: MCH) hosted a shareholder meeting to share its growth story, marking its transition from the UPCoM to the Ho Chi Minh City Stock Exchange (HOSE) in December 2025.
Addressing the event, billionaire Nguyen Dang Quang, Chairman of Masan Group, referred to Masan Consumer as a “crown jewel” – not merely a poetic expression, but a testament to its core strengths, surpassing even the standard 4C criteria of conventional diamonds.
This distinction lies in its sustainable investment value and growth potential.
Mr. Quang emphasized that Masan Consumer stands at a pivotal moment as Vietnam’s per capita GDP reaches the $5,000 milestone. This threshold signals an explosion of the middle class, shifting from saving to spending for a better quality of life, fueling robust growth in the consumer goods sector.
He cited the bustling travel during holidays and festivals, with people moving across the country, visiting hometowns, and traveling abroad, as evidence of this transformation.
Billionaire Nguyen Dang Quang discusses the evolving Vietnamese consumer
Mr. Nguyen Dang Quang speaks at the December 4th event
He further highlighted Masan Consumer’s industry leadership, comparing its brands to Apple in the smartphone sector.
Masan Consumer’s products are present in 98% of Vietnamese households, with several brands generating over $100 million annually, including Chin-su, Nam Ngu, Omachi, Kokomi, and Wake-Up 247. These brands dominate approximately 80% of essential fast-moving consumer goods (FMCG) categories such as fish sauce, soy sauce, chili sauce, instant noodles, instant coffee, and coffee-flavored energy drinks.
Masan Consumer boasts extensive market penetration
Additionally, Masan Consumer operates Vietnam’s most extensive, efficient, and sustainable distribution network, directly reaching 500,000 retail points.
The Chairman of Masan Group outlined three growth pillars for Masan Consumer: globalization, bringing Vietnamese cuisine and values to the world with perseverance; leveraging technology for faster, more efficient innovation; and product premiumization.
He illustrated this with the example of Chin-su chili sauce, which sells for $10 in South Korea compared to $1 in Vietnam, demonstrating the potential for value enhancement.
What’s Masan Consumer’s Secret Weapon to Quadruple New Product Success Rates in Asia’s 5% Market?
Masan Consumer is revolutionizing its distribution model by transitioning from “one product per household” to “one product per individual.” Leveraging the Digital 4P technology platform, the company is streamlining operations and expanding profit margins, setting a new standard in efficiency and scalability.
Anticipated Catalysts for MCH Stock Post HOSE Listing
Hailed as the “missing piece” of Vietnam’s stock market, MCH shares are taking center stage ahead of their upcoming transfer to the HOSE. With the advantages of the transfer, coupled with a favorable macroeconomic backdrop and strong corporate fundamentals, analysts are confident in Masan Consumer’s explosive growth in 2026 and beyond.
Why Are Investors Eyeing This Upcoming Consumer Stock Listing on HOSE?
On December 4th, Masan Consumer (MCH) will unveil detailed plans regarding its upcoming listing on the Ho Chi Minh City Stock Exchange (HOSE).
Why Does Masan Group Consider MCH a “Priceless Diamond” in Chairman Nguyen Dang Quang’s Eyes?
For Masan Group, as the largest shareholder, MCH shares are more than just a financial instrument—they are akin to a “crown jewel.” These shares encapsulate a spectrum of values, from consumer engagement and aesthetic appeal to cultural significance and investment potential, making them a truly precious and enduring asset.
Vietnamese Enterprise: Nearly 30 Years of Bringing Authentic Vietnamese Flavors to the World
Over the past three decades, Vietnam’s economy has undergone transformative shifts, reshaping the fast-moving consumer goods (FMCG) market. From an era of scarcity, the market has evolved into a supply boom and now thrives in an age of enhanced experiences and added value. Amid this evolution, leading enterprises are no longer defined solely by production capabilities but by their ability to redefine and modernize the consumer experience for millions of Vietnamese households.
