Hue Welcomes Over 6 Million Tourists in 2025

The Complex of Hue Monuments: A Significant Potential for Tourism Development

On December 12, the People’s Committee of Hue City announced that in 2025, the number of tourists visiting the city surged to approximately 6.3 million, exceeding the plan by nearly 13% and marking a 61.5% increase compared to 2024. Among these, 1.9 million were international visitors, with tourism revenue reaching 13 trillion VND, up by nearly 41% and over 64%, respectively.

The significant rise in tourist numbers reflects the city’s substantial efforts to attract visitors, solidifying Hue’s position as a leading destination in Vietnam for tourism, despite severe impacts from natural disasters.

Hosting and successfully organizing the National Tourism Year – Hue 2025 has provided a major boost to Hue’s tourism this year. Under the theme “Ancient Capital – New Opportunities,” the events and activities of the National Tourism Year – Hue 2025 focused on four main programs: Spring Festival – “Spring in the Ancient Capital”; Summer Festival – “The Citadel Shines”; Autumn Festival – “Hue in Autumn”; and Winter Festival – “Winter in Hue.”

Alongside vibrant activities such as the Hue Culinary Capital Festival and the Ao Dai Community Day, the National Tourism Year – Hue 2025 brought a dynamic year filled with a series of events, festivals, and artistic programs. These initiatives aimed to honor heritage values and offer experiences that seamlessly blend tradition with modernity.

Cultural and festival activities, rich in the unique characteristics and cultural identity of Hue, were successfully organized within the framework of the National Tourism Year. Highlights included the opening ceremony of the National Tourism Year, the Hue Culinary Capital Festival, the Mega Booming music event, tourism events linked to cuisine and Ao Dai fashion, street art performances, and health-focused activities during Health Week.

Additionally, the promotion and marketing of Hue tourism were intensified through professional and expanded efforts at the Culture and Tourism Week. The city hosted programs introducing tourism, cuisine, and Vietnamese craft villages, connecting businesses during the National Tourism Year. It also featured experiential spaces and promotions of Hue’s cultural tourism and cuisine within the Vietnam-Korea Cultural Day framework.