Apartment Prices Continue to Rise
According to the latest report by JLL, the high-end apartment market in Ho Chi Minh City recorded approximately 1,736 successful transactions in the last quarter, marking an impressive 33% growth compared to the previous quarter. Notably, the majority of these transactions were in the luxury segment, with prices ranging from 120 to 150 million VND per square meter.
During the final quarter, the supply of high-end apartments reached 1,826 units, a 47% increase quarter-on-quarter. Most of this supply came from subsequent sales phases of existing projects.
Primary market prices for high-end apartments averaged 5,099 USD/m² (equivalent to over 134 million VND/m²), a slight 0.7% quarterly increase and 1.9% annually.
Remarkably, the final sales phase of Eaton Park saw a 15% price increase compared to the same period last year, attributed to its management by Hilton and the positive progress of infrastructure projects in the Eastern region. Meanwhile, secondary market prices for this segment grew steadily by 2.8% quarterly and 8.6% annually, reaching 3,995 USD/m².
Landed Property Prices Decline Sharply
The landed property segment witnessed a breakthrough with over 2,000 units absorbed in the quarter, a record since 2022. This surge was primarily driven by the high volume of primary market transactions at the Vinhomes Green Paradise project in Can Gio.
Many developers boosted year-end sales by offering significant discounts and flexible payment policies. Notably, the extended payment plan tied to construction progress at Vinhomes Green Paradise significantly reduced cash flow pressure, successfully attracting smaller investors anticipating future infrastructure-driven profits.
The supply of landed properties surged to 3,387 units in the quarter, primarily from Vinhomes Green Paradise’s first two subdivisions, Vinh Tien and Vinh Ngoc. Another notable new project is Gladia by the Water (Khang Dien – Keppel Land).
Significantly, primary market prices for landed properties averaged 8,033 USD/m² (over 211 million VND/m²), a sharp 48.5% quarterly decline and 52.6% year-on-year. This drop was largely due to the inclusion of competitively priced units from Vinhomes Green Paradise in Can Gio, which lowered the overall market average compared to earlier periods dominated by high-end products. In contrast, the secondary market strengthened investor confidence, with prices rising 2.7% quarterly and 8.6% annually to 6,786 USD/m² (over 178 million VND/m²).
Ms. Phan Thi Anh Dao, Senior Manager at JLL Vietnam’s Advisory and Research Department, noted that the developments in the final quarter of 2025 indicate Ho Chi Minh City’s housing market is entering a new cycle with positive signals. Demand has not only recovered but also shown a clear preference for projects with complete legal frameworks, competitive pricing, and reputable developers.
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