"Em Xinh Say App Đỉnh" transcends the realm of a mere marketing campaign, emerging as a defining moment in TPBank's 2025 growth trajectory. By empowering young voices to champion the brand, TPBank witnessed a staggering 200% surge in app downloads, coupled with a remarkable 9-month profit of 6.050 trillion VND. This initiative not only drove tangible results but also solidified TPBank's position as a social media sentiment leader.