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Boost Salaries, Enhance Benefits: Attracting Top Talent in the New Year

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A wave of hiring is sweeping through businesses, particularly within the FDI sector, as companies ramp up recruitment efforts. Beyond simply increasing headcount, employers are sweetening the deal with competitive salaries, generous benefits packages, and relaxed hiring criteria to attract top talent.

Surge in New Business Registrations and Capital Investment

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In 2025, Vietnam witnessed a remarkable surge in entrepreneurial activity, with over 195,000 new businesses registered, marking a 24.1% increase compared to the previous year. Additionally, approximately 102,000 enterprises resumed operations, reflecting a 34% growth. The total registered supplementary capital reached nearly 6.4 million billion VND, soaring by 77.8%, as reported by the General Statistics Office under the Ministry of Finance.

Vietnamese Spend Nearly 1.2 Trillion VND Daily on Online Shopping

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In 2025, the combined revenue of Vietnam's four leading e-commerce platforms soared to a staggering 429.7 trillion VND, translating to an average daily online spending of over 1.177 trillion VND by Vietnamese consumers.