In December 2025, Meat & Livestock Australia (MLA) officially launched the "Clean Home, Cool Beef, Delicious Meals" campaign in Vietnam. Running until January 21, 2026, the campaign is live across major retail systems including LOTTE Mart, Go!, Gofood, WinMart x Biofarm, Tops Market x Meatworks, Kingfoodmart, and Emart x Đỉnh Phong. It offers exclusive promotions and engaging experiences, allowing consumers to discover high-quality, safe, and convenient Australian chilled beef for everyday meals and festive celebrations.