"With an ever-expanding array of marketing channels vying for a piece of the budget pie, it's imperative to pinpoint the touchpoints that truly resonate and make a difference in the customer journey. This critical decision can make or break any IMC plan."
The exit of Gojek left a substantial market gap; a whopping 17% to be precise. This presented an opportunity for new players like Lalamove to step in and capture a significant portion of the Vietnamese market share.