In 2025, "AEON Ekiden – The Relay Journey, Family Fun Together" enters its 4th season, marking its debut in Hue and expanding its presence across all three regions of Vietnam: North, Central, and South. Over the past four years, AEON Ekiden and AEON Cosplay Festival have attracted nearly 22,000 participants, becoming an annual platform that promotes healthy living, community bonding, and the fusion of Vietnamese and Japanese cultures.