From early November, the streets and shopping centers of Ho Chi Minh City have been transformed into a dazzling Christmas wonderland. Festive decorations, from towering Christmas trees to jolly Santa Claus figures and wreaths, have made their early appearance, signaling the start of the year’s most anticipated shopping season. With high hopes, retailers are gearing up early, aiming to extend the holiday spirit and usher in a prosperous season of sales.