On the morning of October 7, 2025, Hilton’s senior leadership arrived in Phu Quoc to sign a strategic partnership with Sun Group, aiming to develop five luxury hotels with over 2,000 rooms across Quang Ninh, Da Nang, and Phu Quoc. This milestone marks the debut of Conrad Hotels & Resorts and LXR Hotels & Resorts in Vietnam, while also preparing premium accommodations to support the upcoming APEC 2027.