Jacob&Co. Opening First Flagship Store in Vietnam

Jacob & Co Geneve LLC, one of the most prestigious luxury brands in watches and fine jewelry, has selected JW International Company Limited (JWICL) as its official and exclusive retail partner in Vietnam.


On January 23, 2024 in Ho Chi Minh City, Jacob & Co. and JW International Corporation Limited (JWICL) have inaugurated the new Jacob & Co. store in the center of Ho Chi Minh City. Located at 143-145 Dong Khoi, the store is situated on the renowned luxury shopping street, also an area of great historical value in the City.

Designed in the prestigious style of Jacob & Co. on an area of 168 square meters, the store has an elegant interior with two main colors, white and black, along with Art Deco accents designed by Jacob Arabo himself, with accent walls in white truffle design to highlight the display area of the latest watch and jewelry collections from Jacob & Co.

With the presence of Mr. Jacob Arabo, Founder and Chairman of the brand, the event showcased exquisite collections of watches and jewelry that have captivated celebrities and stars worldwide. Visitors had the opportunity to explore top-of-the-line timepieces from the brand such as Godfather, Mystery, Astronomia, Epic X, Fleurs, Bugatti Chiron, Brilliant, and many unique works of high-end jewelry art.

On this significant occasion with a new partnership, Mr. Tran Tan Trung, Co-founder of JWILC, said: “As one of the most talked-about watch brands, Jacob & Co. has garnered great attention from watch collectors in recent years with highly complex timepieces and captivating designs. We are delighted to be the ones bringing the brand to Vietnamese customers.”

Jacob Arabo added: “We are thrilled to collaborate with JWILC in the Vietnamese market. Vietnamese people have a great cultural background and appreciate fine craftsmanship and exquisite jewelry. We believe that our timepieces will be loved by Vietnamese customers.”

About Jacob & Co.

Founded by Jacob Arabo in 1986, Jacob & Co. is known for its world-famous creations that embody luxury and exquisite craftsmanship, often adorned with rare and precious gemstones. The brand has gained acclaim with highly innovative creations that break away from traditional standards in watchmaking, combining unique elements such as music boxes, tourbillons, and intricate astronomical models. “Inspired by the impossible” is the philosophy of the brand.

Breakthrough timepieces like the Opera Godfather Musical Watch represent the successful combination of world-class watchmaking and mechanical music boxes with spectacular complexity, capable of playing the iconic music from the movie The Godfather. Crafted in official collaboration with Paramount Consumer Products, Opera Godfather is a pinnacle of complexity with its dual drums featuring 36 small moving teeth, hitting the music keys to complete 120 notes of the score.

The event was also attended by rapper Binz as a special guest. Owner of the hit song BIGCITYBOI.

Miss Vietnam 2012 Dang Thu Thao became the center of attention when meeting with Miss Vietnam 1992 Ha Kieu Anh at the event alongside renowned furniture entrepreneur Duong Quoc Nam.


Astronomia Collection: The first time both in bold concept and fully mechanical structure, Astronomia surpasses impressive watchmaking achievements and is considered an outstanding masterpiece of multi-disciplinary technical excellence.

Bugatti Chiron Tourbillon: It all starts with Jacob & Co. and Bugatti’s bold concept – how to simulate the powerful 16-cylinder engine and iconic design of the Bugatti Chiron into a mechanical timepiece.

Brilliant Skeleton: For those who appreciate the beauty of transparency, the Brilliant Skeleton series is a masterpiece.

Epic X Chrono: Blending sports and sophistication, the Epic X Chrono series showcases the versatility of Jacob & Co.

Jewelry: In addition to magnificent timepieces, the store also showcases various exclusive jewelry creations from Jacob & Co., combining rare gemstones with pioneering and breakthrough designs.

Aside from these collections, the store also offers personalized services, allowing customers to directly design customized products that reflect their personal style and prestige.