Will Vietnamese fruit and vegetable exports set a new record?

From the beginning of 2024, the export field of vegetables and fruits in Vietnam has received positive signals, with the estimated export turnover of over 500 million USD. With the current market trends, the vegetable and fruit industry is forecasted to set a new record and contribute 6-6.5 billion USD to the agricultural sector in 2024.


Good news for fruits and vegetables

Nguyen Nam Phuong Thao, Vice Director of Hoang Phat Fruit Company, Long An Province said that the volume of orders and profits from the export of fresh fruits by Hoang Phat Fruit in January 2024 increased by over 30% with over 4,000 tons of various types.

The most exported fruits are mangoes and dragon fruits. Besides the traditional market, such as China, Hoang Phat Fruit’s fruits have also reached markets that the company has expanded in recent years, such as South Korea, Japan, Australia, and New Zealand.

Vietnamese fruits on the supermarket shelf in the foreign market (Photo: Phuong Le – Australia)

In the coming days, especially before Tet holiday, the purchasing power and volume of orders are also very optimistic. Ms. Thao said: “The Australian and New Zealand markets are recovering more, the economy of the people there is also gradually recovering well. So these two markets grow more. The locals as well as the people from East Asia are also busy shopping for their celebrations, so the output from Australia and New Zealand increases. The market will be more positive as the economy recovers and people will spend more. This year, the market is expected to be better. “

In the export of processed agricultural products, Mr. Nguyen Lam Vien, CEO of Vinamit Joint Stock Company, said that the EU market tends to decrease, but the traditional market of Vinamit, such as China and the US, has increased in fresh fruit products such as jackfruit and durian.

With a growth rate of about 12% in the early days of 2024, from the perspective of large-scale exports such as Vinamit, this is a positive signal.

Export turnover of fresh fruits in January 2024 reached over 500 million USD (Photo: Nguyen Quang)

Mr. Nguyen Lam Vien predicted that in the situation of recession and current war in some areas, the storage and reserve of goods will be more concerned by countries to prevent risks. This is an opportunity for processed agricultural products to have more orders. “There are also other markets that have appeared because in the last two years, fruits and agricultural products have been very prominent, including strong exports of rice. I think the fruit market in 2024 will be much brighter, especially processed goods instead of fresh ones. Frozen goods, including freezing or freeze drying, will definitely have more orders “, Mr. Nguyen Lam Vien said.

“Front-end, back-end”

According to Mr. Dang Phuc Nguyen, Secretary-General of the Vietnam Fruit and Vegetable Association, at this time, although the prices of fruits and vegetables have increased, there is no shortage of goods. Export businesses still have a stable supply and sell at high prices.

From January 1 to January 20, the export turnover of fruits and vegetables is estimated to reach over 500 million USD… Based on a preliminary statistical database, the first month of the year is very favorable, and it is predicted that the export of fruits and vegetables in 2024 will be very optimistic and likely to surpass the previous record.

A large number of fresh fruit export orders from many companies increased sharply in the peak of Tet holiday (Photo by Nguyen Quang)

” My grandparents used to say “Front-end, back-end”, so it is forecasted that in 2024, the export turnover of fruits and vegetables will surpass the previous year and reach a new record of about 6 billion to 6.5 billion USD. The goal of the fruit and vegetable industry in the next 2 years with this effort and positive point is likely to reach over 8 billion USD, equal to or higher than the current seafood export turnover, “Mr. Dang Phuc Nguyen shared.

Deputy Minister of Agriculture and Rural Development Phung Duc Tien said that in 2023, despite many difficulties and challenges, the agricultural sector still achieved positive results. The value of the whole industry increased by about 3.83%. This is the highest growth rate in the last 10 years. At the same time, with the active guidance and participation of the leaders of the Ministry and its affiliated units, the agricultural sector has achieved many great achievements and affirmed its position as a “pillar” for the economy.

According to Mr. Phung Duc Tien, by January 2024, the total value of the industry reached 5.14 billion USD, an increase of 79% (compared to the same period of 2.87 billion USD). In which, the contribution of fruit and vegetable exports is positive.

“These agricultural factors are specifically concerned by the Government, especially the Prime Minister, and we have done well. Currently, the Chinese market still accounts for a large proportion… We see the market structure to come up with solutions to promote. Although the Chinese market is now a tough market, we can still accelerate. At the end of January 2024, the seafood, forestry, and agriculture sectors all increase this year with the target of 54 – 55 billion USD. It is likely that we will exceed this and meet the requirements,” Deputy Minister Phung Duc Tien said.
“When exports are booming, it’s time to mention the story of rapid increase in cultivation areas, competition to buy and sell, commercial fraud… At this time, the connection of the goods sector needs to be mentioned and needs to be considered early, quickly to increase proactive between farmers and supplying units, export, to be able to sustainable development for the whole industry.

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