VPBank & Hoa Xuân Ca: Touching millions of hearts with prosperity

In addition to the familiar spiritual food, Táo Quân, this year's impressive Tet program also features Hoa xuân ca - a special music festival organized by Vietnam Television and VPBank, leaving a deep impression in the hearts of the audience.

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Nationwide music festival

A lineup is something that every audience expects in a music festival. In addition, the lineup will consist of top stars who will showcase the program’s quality. With famous music shows, the list of big stars participating has reached 5, which is impressive, but with Hoa Xuan Ca organized by VTV and VPBank, that number is close to 30.

Close to 30 top artists from Vietnam, from well-established names like My Tam, Ha Tran, and Thu Phuong to the hottest newcomers like MONO, Tang Duy Tan…; from powerful singers like Ho Quynh Huong to trend-setting goddess Hoang Thuy Linh and entertainment queen Ho Ngoc Ha; from strong rock music by Hoang Hai – Uyen Linh to rap by Den Vau, folk music by Phuong My Chi or ballad princess Hoa Minzy… all have gathered at the program with impressive and colorful performances.

The stage is elaborately and grandly designed

In addition, there is a unique stage with visually stunning visuals created by the team led by director Pham Hoang Nam, along with new and refreshing arrangements by composer Tran Thanh Phuong. It can be said that a lot of the “essence” of the Vietnamese showbiz has come together at Hoa Xuan Ca.

VPBank, the sole sponsor accompanying the program, expressed, “Tet days are always a special and sacred time for the Vietnamese people, and we have long wanted to do something special like Hoa Xuan Ca 2024 – a national-scale artistic program with the highest quality and also a gift of spiritual prosperity with a strong Vietnamese identity”. According to this representative, accompanying Hoa Xuan Ca 2024, VPBank wishes to spread warm and sacred emotions of the home country’s Tet to 30 million customers of the bank and to all Vietnamese people around the world, arousing love and pride for a prosperous and prosperous Vietnam.

VPBank continues its marks of prosperity

Hoa Xuan Ca 2024 has become VPBank’s next prominent mark, extending the series of high-profile cultural and artistic events, marking VPBank in recent years. With the mission of “For a prosperous Vietnam”, VPBank has always been striving to create cultural, artistic, and sporting events for the Vietnamese people, to encourage, spread positive energy, human values, and sustainability to the community.

VPIM – the international marathon organized by VPBank

From 2013 until now, VPBank has been a banking brand always associated with large-scale concerts that bring global stars to Vietnamese audiences such as Richard Clayderman, Kenny G, and most recently Westlife with two performances in Vietnam. The bank is also a well-known name in the running community with nearly 10 years of involvement in the running movement in Vietnam, organizing 11 major running events attracting nearly 60,000 participants such as VPBank Hanoi Marathon, VPBank Hanoi International Marathon, and upcoming VPBank VnExpress Marathon Ho Chi Minh City Midnight 2024, VPBank Can Tho Music Night Run…

In 2022, right after Vietnam announced the “new normal” era after the pandemic, VPBank was also the first brand to organize a free grand music show to encourage and inspire the spirit of Vietnam, always optimistic, resilient, and strong in the face of difficulties.

The song “We are the family” – a profound and impressive performance at Hoa Xuan Ca 2024

Steadfast in those prosperous spiritual and community values, VPBank once again scored with millions of viewers as it continued to connect its name with a prominent, heartfelt, and influential artistic event like Hoa Xuan Ca 2024. And many TV viewers may not know that the song “We are the family” performed by Uyen Linh and Hoang Hai near the end of Hoa Xuan Ca is a song composed exclusively for VPBank, with images of bank employees traveling on a journey of volunteer work to build nearly 40 difficult schools across the country. According to a representative of the bank, in recent years, VPBank has contributed nearly VND 1,400 billion to social security work, mainly focusing on education and health.

Indeed, with the elaborate investment in ideas and forms of expression, along with profound, humanistic content, Hoa Xuan Ca 2024 by VPBank and VTV has brought a prosperous and meaningful spring opening.

SOURCEcafef
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