Representative from PNJ said: “Shopping behaviors in the Vietnam market in the first two months of the year depend on the lunar cycle with major holidays such as Tet Nguyen and Thanh Tai Festival. This year, these holidays will fall in February so the revenue structure will also change compared to last year’s record high”.
PNJ’s business report for January 2024 also shows that revenue from the jewelry segment accounts for 62.6% (including 52.1% retail and 10.5% wholesale). Revenue from 24K gold in January decreased by 15.6% compared to the same period last year due to the influence of Tet Nguyen Dan and Thanh Tai Festival. Accordingly, in January 2024, PNJ’s net revenue reached VND 3,829 billion and after-tax profit reached VND 245 billion.
To achieve the above results, PNJ continuously expands market share, increases new customers along with diverse product strategies, and improves customer approach tactics. In addition, PNJ continues to enhance customer experience optimization to serve customers better and increase customer preference for the brand.
Customers shopping at PNJ stores (Photo: Viet Hung)
In addition, PNJ carries out many activities to grasp the shopping season of Tet 2024, continues to deploy and enhance communication to increase the recognition of the Tet 2024 message: Launching the Spring TVC “Happiness as Tet – Precious as Gold”.
At the same time, PNJ has also launched special collections in the Year of Giap Thin, conveying many meaningful wishes of fullness, wealth, and prosperity. Each product is meticulously cared for by jewelers from the inside out, while also imbuing the hope that this new year will bring luck, security, and wealth to customers. Of note are the Kim Bao Nhu Y jewelry collection, PNJArt Kim Long Phi Van gift with a unique golden dragon and breathtaking design, and the modernly designed Mini Loc Dai Phat gold line loved by young people.
Kim Bao Nhu Y collection (Photo: Viet Hung)
As of the end of January 2024, PNJ system has 402 stores in 55 provinces and cities. Specifically, including 393 PNJ stores, 5 Style by PNJ stores, 3 CAO Fine Jewellery stores, and 1 Wholesale Business Center.
Supermarket Mini 0 VND – Tet Giap Thin (Photo: Viet Hung)
Moreover, the company has implemented the Mini Supermarket 0 VND – Tet Giap Thin 2024 program to take care of Tet for 15,000 disadvantaged households, workers… in Ho Chi Minh City.
