Over the past 3 years, the number of individual investors participating in the stock market has increased by 5 times, 10 times compared to the 20 years of previous development. The number of individual customer accounts in the country has exceeded 7 million. Despite the remarkable growth in numbers, individual customers – who play an increasingly important and crucial role in liquidity and revenue for securities companies – have not yet enjoyed the same preferential services as other financial services.
For example, VIP customers of banks are offered reward programs when trading, luxurious lounges, and premium services related to health. Customers of insurance companies are taken care of through seminars, premium services related to health, and more.
Understanding the needs and always aiming for optimal benefits for customers, in addition to improving the quality of services provided, VPBank Securities (VPBankS) has launched the VPBankS Loyalty 2024 program with a horizontal ranking for VPBank and VPBankS customers.
The VPBankS Loyalty program is a customer loyalty program for all customers at VPBank Securities, with no participation fees. Existing customers only need to log in to the NEO Invest application, select the membership benefits, and confirm the link to LynkiD. New customers earn points from the first touchpoints such as deposits and matched orders.
Notably, points will be accumulated with all transactions on the NEO Invest application, including eStock, eMargin, eBond transactions, suitable for investors with high risk appetites as well as those who prefer to invest in stocks, bonds, and fund certificates. Customers will receive a bonus of 68,000 points for the first deposit of 50 million VND and 8,800 points for the first matched stock order. After that, all successful transaction touchpoints will earn points.
These reward points can be exchanged for attractive gifts on the LynkiD application, a diverse range of gifts from over 1,000 brands nationwide, including food and drink, entertainment, transportation, and physical items. Customers can easily and quickly redeem their points using one application.
Customer loyalty programs are not new in the retail sector, many chains such as Co.opmart, Concung, Bách Hóa Xanh, WinMart have already implemented them. In the securities sector, only a few pioneering units have launched such programs, but they are still in their infancy with unattractive gift catalogs and the need to go through a third party for points redemption.
Moreover, the highlight only offered by VPBankS is that customers can enjoy reward points from the ecosystem of the parent bank – VPBank. This means that all investment transactions on NEO Invest will be credited with LynkiD points – this is the shared reward points within the VPBank ecosystem (including using services at VPBank, VPBank Securities, and OPES Insurance). This helps customers accumulate more points when using the full range of financial investment solutions within the VPBank ecosystem, exchanging them for more valuable products.
VPBankS also offers exclusive benefits for VIP customers through the parallel ranking program for VPBank and VPBankS customers. VPBankS customers who qualify for the VIP group will be awarded Diamond/Prime ranking at VPBank and vice versa.
Accordingly, VIP customers of VPBank Securities own the pioneering opportunity to conquer the market with VPBank Diamond professional asset management services. This is also a difference when very few securities companies on the market have attractive incentive programs for VIP customers.
Based on the net asset value (NAV) minus cash (considering the net asset value minus cash type in 1 of the preceding 3 consecutive months before the identification month), investors with NAV from 500 million VND onwards have entered the VIP 3 group of the Diamond ranking, from 1 billion onwards to VIP 2, and from 5 billion onwards to VIP 1. The more valuable the NAV is, the more benefits customers will receive.
Specifically, VPBankS Diamond-ranking customers will experience VPBank Diamond Priority Banking service for 12 months; enjoy 1 to 2 times per month using the 5-star VPBank Diamond Elite airport lounge for 1 to 2 people; receive a powerful duo of black cards with top non-financial privileges, free or discounted fees for beautiful account numbers worth from 11 to 55 million VND; link and transfer funds quickly (real-time) to securities accounts, high-end VPBank NEO digital banking services, free transfer limit of up to 15 billion VND/day; enjoy exclusive privileges for VPBank Diamond members in each period: 24/7 priority hotline, VPBank Diamond Lounge, specialized advisory team, etc. These are services that are originally reserved for the super-rich, busy individuals who know how to manage their assets and those of their family.
VPBankS is a member securities company within the ecosystem of Vietnam Prosperity Joint Stock Commercial Bank (VPBank). Thanks to the support of the parent bank, in a short period of time, VPBankS has become a securities company with outstanding charter capital in the market.
Based on the digital transformation platform and human resources, VPBankS takes the lead in building a strategy to become a One-Stop Shop – the destination for all investment needs for all customer segments.
Start earning points with VPBankS Loyalty now: https://www.vpbanks.com.vn/vpbanks-loyalty
