“1 for everyone and very fast” – Only 1 innovation applies to all and very quickly. After testing on a small scale (as a pilot), we quickly deploy on a large scale. In particular, at any given time, we only implement one innovation, then measure the results each month. If it is not successful, we stop and quickly deploy another project. This secret helps Digiworld consistently rank No. 1 for two years 2022-2023 in the list of the 50 most effective listed companies in Vietnam.
Ms. Tô Hồng Trang shares at the discussion session
The culture at Digiworld is “Work or not Work” or simply “Suitable or not Suitable”. “Digiworld does not sit and evaluate right or wrong, but rather analyzes what has been effective or ineffective in the recent project, to maximize what works and not repeat what does not work. Therefore, many projects are always being implemented to find the most suitable solution” – Ms. Trang shared.
The objective of Digiworld is to build an effective culture. Digiworld is a bridge between Brands and Distributors (end sellers), so if it is not more effective than Brands or Distributors, Digiworld’s position in the supply chain will not exist. That is why Digiworld places the value of effectiveness in the number one position and the most important in the core values of communication, action, and effectiveness system.
The economic environment is changing, and corporate culture cannot “stand still”. Change to fit the general trend is essential. But, of course, this is not easy, especially with an important factor like culture. To change effectively, a company needs a clear roadmap.
Also at the event’s discussion session, Mr. Matt Lyon – Director of Advisory in the Asia-Pacific region, Arcadia Consulting company, said that “Innovation is very good but it must be based on the existing foundation (called the essence, profession) of the business. The most difficult is how to merge individual behavior with the general behavior of the organization during the change process”.
According to the Digiworld representative’s point of view, the first thing to do is to clearly state the “Reason” for the change in the simplest and most understandable way. Leaders need to focus on sharing the reason why the company has to change. When changing, what benefits will the company and employees get, and conversely, what will be the consequences if there is no change.
The next step is to create “New habits” by repeating the necessary behaviors to achieve the “Reason”. These are important steps for managers and employees to take control of the game. The mistake of many leaders is getting caught up in details and simply instructing the subordinates, when in fact leaders are not more competent than those they delegate to.
Finally, it comes to building a consistent and user-friendly “New system” to carry out the actions.
The Digiworld representative also points out the mistakes in changing the corporate culture, such as Not clearly stating or convincing the team about the Reason for the change; Taking too many Actions to be done at the same time; Demanding new actions but keeping the old environment, with no room for new actions to be implemented; Demanding all changes to be done quickly, with immediate results.
Digiworld is currently playing the role of a Market Builder for many foreign brands in various industries. For the technology industry, Digiworld is currently distributing for major brands such as Acer, Levono, Asus, Apple, Xiaomi, Huawei… Previously, no enterprise has provided Market Development services with comprehensive solution thinking like Digiworld’s solutions.
In 2024, Digiworld expects the corporate culture to continue to operate effectively, creating a platform for the company to break through towards ambitious goals. The company is confident that it will achieve record revenue of approximately 1 billion USD (23,000 billion VND), with a growth rate of 22%. After-tax profits are expected to reach 490 billion VND (an increase of 38%), thereby regaining momentum after a challenging 2023.
