Vincom Retail appoints new CEO on the same day Vingroup announces divestment

Ms. Tran Thi Mai Hoa will succeed Ms. Pham Thi Thu Hien as the CEO of Vincom Retail. Additionally, Ms. Hoa has also been appointed as the Vice Chairman of the Board of Directors of Vincom Retail.

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Mrs. Tran Thi Mai Hoa (left) replaces Mrs. Pham Thi Thu Hien (right) as CEO of Vincom Retail

On March 18, the Board of Directors of Vincom Retail Joint Stock Company made a decision regarding the dismissal and appointment of the company’s CEO.

Accordingly, Mrs. Pham Thi Thu Hien will step down as CEO to assume the position of Deputy CEO of Business and Marketing of the company.

Mrs. Tran Mai Hoa, currently a member of the Board of Directors, will assume the position of CEO for a term of 5 years from 2024 to 2029 and also serve as Deputy Chairwoman of the Board of Directors for the 2024-2028 term.

Previously, in October 2023, Mrs. Pham Thi Thu Hien moved up from the position of Deputy CEO of Business and Marketing to replace Mrs. Tran Mai Hoa as CEO of Vincom Retail. Since then, Mrs. Tran Mai Hoa has been a member of the BOD with the role of strategic orientation at Vincom Retail.

Mrs. Pham Thi Thu Hien was born in 1977, holding a Bachelor’s degree in Finance and Banking from the Banking Academy and a Master’s degree in Small and Medium-sized Enterprise Management. She has over 20 years of experience in the field of Business, especially in the Retail Real Estate sector.

Having joined Vincom Retail in 2014, Mrs. Hien has held the position of Business Director, managing the group of chain, large and international customers, and then the position of Deputy CEO in charge of Business and Marketing since March 2021, before being appointed as CEO of the company.



With over 9 years of working experience at the company, Mrs. Hien has made significant contributions to Vincom Retail’s pioneering journey in exploring new breakthroughs for the Vietnamese retail market, being the one who directly brought large international brands to Vincom’s shopping center system.

As for Mrs. Tran Mai Hoa, she officially took the position of CEO of Vincom Retail in April 2016. Before that, from September 2014 to April 2016, she was the Deputy CEO responsible for Vincom Retail’s operations.

Before joining Vincom Retail, she held the position of Finance Director at Gami Group Joint Stock Company, and held various leadership positions at the An Du Communication and Payment Data Company (Mercedes-Benz Vietnam authorized distributor).

She holds a Bachelor’s degree from the National Economics University and the University of Foreign Languages – Hanoi National University.

Vincom Retail changed its CEO on the day when Vingroup announced information about divestment. Specifically, Vingroup and its subsidiary companies will divest up to 100% of the charter capital in SDI Investment and Development Trading Company Limited.

SDI is the company that currently owns over 99% of the charter capital of Sado Trading Business Company Limited, a major shareholder of Vincom Retail. After this transaction is completed, SDI, Sado, and Vincom Retail will no longer be subsidiaries of Vingroup. The transaction is expected to be implemented from March 2024 to 3rd quarter 2024.

Explaining the unexpected divestment at Vincom Retail, Mr. Nguyen Viet Quang, Vice Chairman of the Board of Directors and CEO of Vingroup, said: “This is the time to concentrate all resources to develop Vingroup and key brands with high growth potential. In order to accomplish this mission, we will focus all efforts, especially financial resources, to create a breakthrough development in the next turning point.”