Chicilon Media has committed approximately 1 million USD in advertising expenses to support the organization and promotion of the Da Nang International Fireworks Festival (DIFF) 2024, which will be held in Da Nang, Vietnam. This campaign will undoubtedly underscore the influence and effectiveness of Chicilon Media’s communication channel in terms of brand promotion.
Chicilon Media and Sun Group have collaborated on numerous non-profit tourism, cultural, and sports promotional activities to jointly develop tourism in destinations where Sun Group has invested, the most notable of which is the Da Nang International Fireworks Festival (DIFF), in which they have participated five times.
Sun Group’s tourism promotion campaign on Chicilon Media’s airport LED screen system. Photo: Chicilon Media
As one of Vietnam’s leading enterprises in the resort, tourism, and entertainment industries, Sun Group has contributed to transforming the face of Vietnam’s tourism industry in numerous locations with high potential, including Da Nang, Phu Quoc, Quang Ninh, and Lao Cai, by developing world-class, international-scale projects with a diverse range of distinctive, one-of-a-kind experiences. Chicilon Media, a pioneer in the field of digital elevator advertising in buildings in Vietnam, boasts an extensive media network and extensive experience in brand marketing. This alliance promises to provide both parties with new business opportunities and areas of cooperation, while also contributing to the tourism industry’s rapid growth.
Official press conference for the Da Nang International Fireworks Festival. Photo: Chicilon Media
In addition to sponsoring the Da Nang International Fireworks Festival (DIFF), Chicilon Media wants to create specific strategies for promoting and growing the Sun Group brand through a comprehensive digital media network spanning major cities and other touchpoints such as 14/22 airports nationwide and 41 supermarkets in major supermarket chains, reaching Sun Group’s target customers and increasing the brand’s market presence and competitiveness. Chicilon Media thinks that its digital elevator media channel’s key advantages, such as mandatory passage points, continuous broadcasting frequency, targeting of mid- to high-level audiences, close-range exposure, and immunity to external influences, make it an ideal platform for promoting Sun Group’s projects and social and community initiatives more effectively, vividly, and successfully.
The cooperation will strengthen the two companies’ cordial connection, promote the prosperity and growth of the resort, tourism, and entertainment sectors, and contribute to future successes, according to representatives from both parties.
