Everland Group and Samsung Vina Sign Comprehensive Strategic Cooperation Agreement

On April 22nd, 2024, in Hanoi, Everland Group and Samsung Vina Electronics Co., Ltd. (a member of Samsung Group), held the Signing Ceremony for a Comprehensive Strategic Cooperation Agreement to leverage each other's capabilities and strengths to support mutual development.

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As part of the agreement, Samsung Vina plans to introduce and provide technology solutions, products and Smart Homes services, Smart Cities (smart cities), BioT (IoT for buildings), supply and install air conditioning products, electronics, television, and specialized displays at real estate projects as per the requirements of the Everland Group and its member companies. In turn, the Everland Group will introduce and provide hotel products and services, tourism accommodation, housing for foreigners, housing for workers in industrial parks, etc. as per the requirements of Samsung Vina and Samsung Group companies. The two sides declare they will offer each other exceptional incentives in terms of price, customer care policies, and warranty when using each other’s products and services.

Comprehensive cooperation for development 

Everland is a professional real estate investment enterprise and a leading provider of tourism products and services in Vietnam. Samsung Vina (a member of the Samsung Group) is a prestigious manufacturer of electronics and provider of technology solutions worldwide. Despite operating in different sectors, the two companies share a common vision and strategy for sustainable development, and their products and services can be mutually supportive and complementary. Therefore, the potential for comprehensive cooperation between the two parties is vast. 

Specifically, in addition to cooperation in the supply of existing products and services, the two sides also aim to collaborate on research to produce products and services per each party’s specific standards and characteristics. Moreover, the two sides have agreed to cooperate in the areas of communications, brand promotion, and exploitation of each other’s existing customer base. The specific cooperation programs and plans will be jointly implemented by the two companies, tailored to each stage. 

The comprehensive cooperation between Everland and Samsung Vina is a premise to fully leverage the potential strengths of each party to resonate in terms of brand, contributing to the creation of standard value in the business sectors of both parties. As such, the signing of this strategic cooperation agreement is highly anticipated by both parties.

Mr. Le Dinh Vinh – Chairman of the Board of Directors of Everland Group.

At the signing ceremony, Mr. Le Dinh Vinh – Chairman of the Everland Group shared, “Everland highly respects and appreciates the signing of a comprehensive cooperation agreement with Samsung Vina. We hope that it will be the catalyst for the efforts of both parties to exploit cooperation potential, complement each other’s strengths, and share values to develop sustainably together.”

On Samsung Vina’s side, Mr. Lee Chung Lyong – President of the Company said, “Everland Group is a sustainable real estate developer that combines a prestigious smart tourism ecosystem in Vietnam, an ideal partner for Samsung’s creative business strategies. We believe this cooperation marks a significant milestone in the long-term partnership between the two companies, opening new business opportunities and contributing to improving product quality and services for Vietnamese consumers.”

Mr. Lee Chung Lyong – President of Samsung Vina (a member of Samsung Group).

Consolidating the position of “Sustainable Real Estate Developer”

After more than 15 years of establishment and development, Everland Group has gradually positioned its brand as a “Sustainable Real Estate Developer” with a series of large-scale resort real estate and urban projects nationwide. Typical projects include the Crystal Holidays Harbour Van Don Resort and Entertainment Complex (Quang Ninh); the Crystal Holidays Heritage Ly Son Tourism Project (Quang Ngai), the Xuan Dai Bay Commercial Service and Resort Project (Phu Yen); the Flower World Sa Dec Urban – Tourism Complex Project (Dong Thap). Besides, Everland Group is also a provider of diverse and rich accommodation services and tourism products to bring various experiences to domestic and foreign visitors through a series of tourism brands owned by the Group such as: Crystal Holidays, Active Travel Asia, Mekong Tour, Indochina Tour, etc.

Following its strategic partnership with many major domestic and foreign brands in construction, architecture, banking, hotel management, technology, etc., the signing ceremony of a comprehensive strategic cooperation agreement with Samsung Vina once again demonstrates the methodical and long-term steps in Everland Group’s sustainable development strategy. Simultaneously, it affirms the reputation and increasing level of trust in the Everland brand among its partners. 

Above all, the comprehensive strategic cooperation relationship between Everland Group and Samsung Vina is a testament to the efforts for the benefit of customers – the key factor ensuring business success. This cooperation will increase opportunities for applying intelligent and advanced products, services, and technology solutions to living and vacationing spaces, adding to the value of life and enriching the experiences of investors and customers at Everland’s real estate projects. This will meet the increasingly diverse and demanding needs of users and contribute to optimizing investor and customer benefits.