Under the theme “Sam Son in Vibrant Colors”, the art night was divided into 3 chapters: The Quintessence of Thanh Culture, The Echo of the Blue Sea, and Sam Son’s Radiant Future, celebrating the natural beauty and people of Thanh.
The opening event of the 2024 Beach Tourism Festival, along with the art program “Sam Son – In Vibrant Colors,” will contribute to vividly portraying the portrait of the young city of Sam Son with both vibrant modern life and a rich historical and cultural tradition, and which is on the way to becoming a four-season tourist destination.
Speaking at the ceremony, Chairman of Sam Son City People’s Committee Le Van Tu affirmed: On the journey to build a coastal tourism city, the Party Committee, authorities, and people of Sam Son city always strive to “renew” themselves, especially in management thinking, direction, operation, promotion, and tourism promotion. Sam Son focuses on the culture of behaving and communicating in tourism, propagating, and training to make every Sam Son citizen a friendly, polite, and hospitable “tourism ambassador”.
Sam Son City has been focusing on investing in the tourism infrastructure system; improving the quality and structure of tourism products, focusing on tourism and resort products and entertainment, connecting tours and routes to fundamentally overcome the seasonality of coastal resort tourism… Those are also the fresh “colors” of Sam Son, which visitors can perceive each time they come to this tourist city.
Coming to Sam Son this summer, visitors will experience a series of 17 distinctive cultural, sports, tourism, entertainment, and culinary events. Notably, there will be the opening of Sun World Sam Son Park along with events such as the Jetski show, Carnival, traditional festivals, exhibitions of OCOP products and Thanh cuisine… promising to be exciting and creative.
Within the framework of the opening ceremony, an art program with the theme “Sam Son – In Vibrant Colors” was held, focusing on depicting and honoring the cultural tradition, history, present, and future of the coastal town of Sam Son through 3 chapters: “The Quintessence of Thanh Culture”, “The Echo of the Blue Sea” and “Sam Son’s Radiant Future”, bringing the audience to emotional levels of diverse colors.
Sharing with the family to Sam Son for tourism during this holiday, Ms. Kieu Mai Hoa said: “My family and I from Ho Chi Minh City chose Sam Son as our destination this time. Although it was the first time here, I was impressed with the urban space, the polite behavior of the people working in tourism here. And especially tonight, attending the opening of the festival, I found this event to be organized in a professional and elaborate manner.”
At the event, delegates performed the inauguration ceremony, officially putting the Beach Square and Sam Son city’s festival landscape into operation. This is a large-scale investment project, with a square of 2 hectares, accommodating about 10.000 people, a 2.6 km long and 120 m wide festival landscape connecting from the Beach Square to Nam Song Ma Boulevard.
On the sidelines of the event, in a talk with VnEconomy, Mr. Le Van Tu, Chairman of the Sam Son City People’s Committee, said: “With the official operation of the square, Sam Son has made a strong mark when it has added a public space, a modern and novel outdoor event space while still maintaining the strong local identity of Thanh with the symbol of the Rooster and Hen Islet and the patterns of the Dong Son bronze drum interwoven into the overall architecture. Putting into operation the Beach Square project, together with many other projects, creates a distinctive attraction for this year’s tourism in the city, attracting a large number of additional tourists”.
In the afternoon of the same day, many visitors went down to the beach to cool off from the scorching heat of early summer. It is known that this year’s tourism season, Sam Son beach is expected to welcome 8.5 million visitors, striving for a revenue of more than VND 15,700 billion.
