“The use of stickers in online conversations has become an engaging way for people to express themselves and connect with others. On various social media and online chat platforms like Messenger, Zalo, Viber, and Telegram, users can easily download diverse sticker packs that cater to their expressive needs. Recognizing this potential, businesses have started to create their own unique sticker sets to increase customer engagement and brand recognition.
Stickers first gained popularity on Line, a mobile messaging app developed by Naver for the Japanese market. Combining popular emojis with distinct Japanese-style cartoon characters, these stickers offered a fun alternative to typing out text messages in Japanese. The concept quickly caught on, contributing significantly to Line’s growing user base.
As technology and mobile devices evolved, so did the way people communicate. Online messaging apps like Zalo, Messenger, Viber, and Telegram became widely adopted, and stickers naturally found their way into these digital conversations. According to a survey by Duolingo and Slack, 57% of respondents believe that online conversations feel “incomplete” without emojis. Moreover, 67% feel a stronger sense of connection when messaging someone who understands the stickers they use.
PVcomBank introduces its branded stickers on Zalo, Messenger, Viber, and Telegram platforms.
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In Vietnam, some companies have joined the sticker revolution in recent years, including a notable example from the financial industry. PVcomBank is one of the first banks in the country to introduce custom-designed stickers for online chat platforms. The bank’s sticker set reflects its modern, empathetic, and caring brand image, adding a lively and impressive touch to digital conversations.
Since its launch in October 2023, PVcomBank has released sticker packs on Zalo, Viber, and Telegram, each with its own set of adorable and captivating expressions. Zalo, in particular, has seen the highest adoption rate for PVcomBank’s stickers. On this platform, the bank offers 48 dynamic sticker designs, featuring trendy catchphrases and familiar, relatable activities. This innovative approach has enhanced the user experience for both PVcomBank customers and Zalo users in general.
A spokesperson from PVcomBank shared their motivation behind the sticker initiative: “We aim to provide not just the best financial services but also to create additional emotional value for our community. With our custom stickers, online conversations become more engaging, bridging the gap between people. Each sticker conveys a unique emotion, strengthening the bond between our brand and our customers and users.”
To use PVcomBank’s sticker set, users can either download it directly from the chat interface on Zalo or search for “PiVi” or “PVcomBank” in the sticker store.”
