One of Pharmacity’s notable successes has been providing medicines at competitive prices while maintaining product quality. The company’s price adjustment strategy has been applied to nearly 2,000 products and received positive feedback from customers. Ms. T.L.A, a resident of Go Vap district, Ho Chi Minh City, shared: “I am very satisfied with the recent price adjustments Pharmacity has made, which gives my family a wider range of choices that fit our budget while ensuring the quality and authenticity of the medicines. Additionally, the fact that Pharmacity stores medicines in refrigerators adds to my confidence in their quality, which is a significant advantage for the chain.”
Notably, Pharmacity’s price adjustments have positively impacted not only customers but also created a positive wave in the pharmaceutical retail industry. This has contributed to stabilizing drug prices in the market and encouraging other pharmacies to adjust their prices reasonably, supporting the long-term treatment of patients, especially those with chronic illnesses.
To effectively implement this strategy, Pharmacity invests in experienced staff who continuously update market prices, allowing for quick adjustments – shared the General Director of Pharmacity.
Specifically, the “Trade in Old Asthma Inhalers for New Ones” campaign, launched in May, aimed to support treatment costs for patients with chronic obstructive pulmonary disease (COPD). Pharmacity recorded a 24% growth in COPD medications and a double-digit increase in the number of customers with this condition across its pharmacy system. This once again affirmed the company’s commitment to community healthcare support and its strength in capturing seasonal health trends while demonstrating social responsibility and protecting the environment from medical waste.
Additionally, with the rising prevalence of chronic diseases affecting approximately 12 million people nationwide, Pharmacity has significantly increased the proportion and availability of medicines in its pharmacies to better serve the community. The chain carefully considers and selects doses and brands to ensure they meet treatment requirements and are easily accessible, affordable, and of high quality.
Pharmacity is proud to offer a wide range of medicines and healthcare products from reputable manufacturers worldwide and in Vietnam. By partnering with leading pharmaceutical suppliers, the chain ensures that consumers can access a diverse range of high-quality products. This commitment to superior quality enables Pharmacity to provide a comprehensive pharmaceutical shopping experience, prioritizing customer satisfaction and health.
“As a strategic partner of Pharmacity, one of the leading modern and reputable pharmacy chains in the market today, we are particularly proud and optimistic about the deepening relationship between our companies over the past several months. We have had favorable opportunities to reach customers through the modern pharmacy channel, and Pharmacity has provided highly professional services and a quality product portfolio. This has enhanced the reputation and reliability of the pharmaceutical retail chain among consumers and has been the foundation for maintaining our strong collaboration over the years” – shared the leader representative of DHG Pharma.
