Against the backdrop of an ever-changing economy, Bia Larue remains committed to standing strong with Central Vietnam, striving to establish Quang Nam and Da Nang as captivating destinations in Asia.
Central Vietnam boasts a competitive edge in tourism development with its diverse offerings of beaches, islands, mountains, and forests, each adorned with breathtaking natural landscapes. In recent times, Central Vietnam has emerged as a shining star in the nation’s tourism industry, attracting millions of visitors annually. Tourism is generating significant revenue, driving the growth of various service industries, and substantially contributing to the region’s economic development.
To further capitalize on these strengths, in April, Bia Larue and the Department of Culture, Sports, and Tourism of Quang Nam Province signed a Memorandum of Understanding for the program “Bia Larue Accompanies Quang Nam Province in Developing the Green Heritage Tourism Region in 2024.” As per the agreement, Bia Larue will collaborate with Quang Nam Province to promote local tourism through the Cultural, Sports, and Tourism Festival of Tam Ky Beach in 2024 and the Xứ Quảng Culinary Culture Festival in 2024.
HEINEKEN Vietnam Representative (furthest right) and the Department of Culture, Sports, and Tourism of Quang Nam Province sign a Memorandum of Understanding for the program “Bia Larue Accompanies Quang Nam Province in Developing the Green Heritage Tourism Region in 2024”
Through this partnership, Bia Larue will accompany and support Quang Nam Province in harnessing its inherent tourism potential, aiming to establish the province as one of the major tourism hubs in the country and Asia at large.
Subsequently, in early June, the brand joined hands with the Da Nang Tourism Department to sign a Memorandum of Understanding for “Bia Larue Accompanies the Promotion and Development of Local Tourism through the Da Nang Enjoy Festival in 2024.” The Da Nang Enjoy Festival is an annual city-wide event featuring captivating cultural, sports, and tourism activities aimed at attracting locals and tourists alike to engage in sightseeing, experiential activities, shopping, culinary delights, and entertainment during the summer holiday season. As part of this collaboration, Bia Larue will co-organize the Da Nang Enjoy Festival 2024, including check-in activities and a music festival that embodies the unique cultural identity of Central Vietnam.
Bia Larue Representative (right) and Da Nang Tourism Department Representative (left) sign a Memorandum of Understanding for “Bia Larue Accompanies the Promotion and Development of Local Tourism through the Da Nang Enjoy Festival in 2024”
Mr. Gavin Pathross, representing HEINEKEN Vietnam, shared, “Having accompanied Central Vietnam for over a century, Bia Larue has become a beloved brand, intertwined with the culinary culture and optimistic spirit of the people here. Especially when it comes to local specialties, Bia Larue is an integral part of the culinary and cultural journey when tourists visit Central Vietnam. Through our collaborations with Quang Nam Province and Da Nang City, we aspire to contribute to delivering novel and exciting experiences for locals and visitors alike, fostering the economic, cultural, and tourism growth of Central Vietnam.”
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