A number of car brands have halted sales of certain models in Vietnam, despite their long-standing presence in the market. This decision comes as a result of sluggish sales and the need to introduce newer, more competitive models to capture the market.
Hatchback: Toyota Yaris
Toyota’s hatchback line-up now only includes the Wigo, as the Yaris has been removed from the brand’s website. Priced at 684 million VND, the Yaris faced stiff competition from the likes of the Mazda 2 Sport and Suzuki Swift, offering better value for money. Additionally, the Yaris was criticized for its poor sound insulation.
The Toyota Yaris hatchback
Adding to its woes, the Yaris was one of 20 Toyota models implicated in a safety testing scandal involving Daihatsu, a Toyota subsidiary, last year. According to the Vietnam Automobile Manufacturers’ Association (VAMA), the Yaris sold only 8 units in the first five months of this year.
Sedan: Suzuki Ciaz
The Suzuki Ciaz sedan struggled with poor sales.
Suzuki has also discontinued the Ciaz sedan, removing it from their website. Priced at 534 million VND, the Ciaz faced an uphill battle against competitors like the Toyota Vios and Honda City. In May 2024, only 3 units were sold, and a meager 8 units for the year so far. The brand has confirmed that imports of this model have been halted since May 2024.
Pickup Truck: Mazda BT-50
The Mazda BT-50 pickup truck
Mazda’s website no longer features the BT-50 pickup truck, which has been on the Vietnamese market since 2011. Despite competitive pricing, sales have been slow. In the first quarter of 2024, only 5 units were sold, and VAMA has not provided sales data for subsequent months.
SUV: Nissan X-Trail
The Nissan X-Trail SUV
Nissan Vietnam has also discontinued several models, including the Sunny, Teana, and X-Trail, which are no longer available on their website or through dealerships. Currently, only the Kicks E-Power, Almera, and Navara models are listed on their website, with the Terra expected to launch in the second quarter of 2024.
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