From the initial project announcement, The Filmore Da Nang’s investor, Filmore Development, expressed their aspiration to “contribute a valuable work to Danang’s modern urban landscape, not just a building.” This message is one of the reasons why The Filmore Da Nang quickly gained much goodwill and attracted the attention and expectations of the public and professionals alike.
Filmore Development’s leadership shared that they aimed to create “a valuable work” from the outset, aware of the project’s importance regarding its location along the Han River. The Filmore Da Nang is centrally located on Bach Dang Street, bordering Binh Minh 5 and Tran Van Tru Streets, just a 2-minute walk from APEC Park, with direct views of the Dragon Bridge, Tran Thi Ly Bridge, and the most beautiful riverfront scenery.
In the strategy for planning and developing Danang with a vision towards 2050, especially during the period of 2021–2030, the Han River and East Bank divisions are identified as the most critical among the nine key subdivisions. The city’s relevant agencies have emphasized this on multiple occasions.
The cantilever balcony architecture showcases the image of dragon scales and the dragon soaring into the sky.
Worldwide, many urban areas derive their identity from the appearance of their riverfront socio-economic zones. Examples include Seoul’s Han River, London’s Thames, and Paris’ Seine. Neighboring cities like Singapore and Bangkok also strive to upgrade their riverfront landscapes to promote their unique impressions in an era that emphasizes identity. Thus, the Han River area plays a pivotal role in defining Danang’s economy, trade, and soul.
To materialize this development strategy, Danang requires not just compliance with planning and architectural standards but also the passion and aspiration of businesses, creatives, and real estate investors and developers. Their creations directly influence the area’s appearance, quality, and value in the short and long term.
Acutely aware of its role and position, Filmore Development remains steadfast in its determination to invest wholeheartedly in The Filmore Da Nang, adhering to professional and international standards. They selected Mercurio Design Lab, a reputable Italian firm, to handle the architectural design. As a result, The Filmore Da Nang boasts an impressive, aesthetically pleasing appearance, conveying a powerful message while harmonizing with the local natural environment and culture.
The building’s harmonious integration with its surroundings creates a modern, emotionally rich urban landscape.
After considerable efforts, The Filmore Da Nang boasts a striking design inspired by the concept of “carp turning into a dragon.” It utilizes contemporary Western architectural language to create an identity rich in Eastern Asian culture. The most distinctive feature is the cantilever balcony architecture, rarely seen in Vietnamese projects. This approach not only enhances the building’s aesthetics but also provides each apartment with a competitively advantageous cantilever balcony offering a “million-dollar view.”
Determined to match the quality of the design, Filmore Development committed to ensuring that the construction process met the highest standards. As a result, the project’s completion is considered optimal, with the actual appearance deviating minimally from the design drawings.
Residents who have received their apartments express satisfaction and delight with their new living space at The Filmore Da Nang. “We were convinced by the investor’s ideals and vision, but we also had concerns about whether the reality could live up to our expectations,” shared a resident family during the apartment handover ceremony. “However, when we personally inspected the quality of the finishes in our apartment and the common areas, we felt reassured that they were truly dedicated to their creation, not merely fulfilling commitments to their customers.”
River and city views from various angles within each apartment, showcasing the beauty of My Khe Beach and the cityscape through floor-to-ceiling windows.
The Filmore Da Nang’s riverfront and central urban location offer stunning river and city views. With an easterly aspect, the apartments also provide a clear view of My Khe Beach from those at a mid-range height. The cantilever balcony creates a unique space within each apartment, liberating the view and emotions, resulting in an experience rarely found in today’s condominium projects.
Furthermore, The Filmore Da Nang features floor-to-ceiling windows, providing almost every part of the apartment with a beautiful vantage point beyond the balcony.
Top-notch amenities with breathtaking views complete the luxurious living experience for the residents.
Da Nang adjusts local land use planning for multiple zones
The People’s Committee of Da Nang City has recently approved the local adjustment of the city’s general planning until 2030, with a vision towards 2045.