
WinMart/WinMart+/WiN stores continue to be a popular shopping destination for Vietnamese consumers.
WinCommerce, a leading retail chain in Vietnam, has announced impressive growth in the first half of 2024. The company has opened 91 new WinMart+ and WiN stores and converted 236 WinMart+ stores to the WiN model to better serve the diverse needs of its customers. With this expansion, WinCommerce is well on its way to achieving its goal of reaching 4,000 sales points by the end of the year.
According to WinCommerce representatives, the company has also been focusing on its private label strategy, offering products at a competitive price point. Their in-house brands, which include everything from groceries to personal care items, are priced 10-20% lower than similar products on the market, ensuring that shoppers can access high-quality items at affordable prices.

WinCommerce’s private label strategy offers great value to customers.

O’lala sausage, one of WinCommerce’s private labels, offers great discounts in July.

A glimpse at some of WinCommerce’s private labels, including Gạo Ngọc Nương rice and O’lala eggs.
WinCommerce’s private labels, such as Gạo Ngọc Nương rice, O’lala eggs, WinMart Good dried foods, and WinMart Home personal care and household products, are now available nationwide across WinMart, WinMart+, and WiN stores. The company is committed to offering a wide range of high-quality, affordable products to its customers.
In July, WinCommerce is also running two promotional campaigns from July 4th to 31st, offering great deals on a variety of products. Additionally, the WIN membership program continues to offer significant savings, with a 20% discount on WinEco and MEATDeli products, encompassing over 600 items.
The summer promotion includes discounts on over 600 seasonal items, such as beverages, ice cream, and snacks, with a special focus on tropical fruits, offering savings of up to 53%.
With its continuous expansion and commitment to offering high-quality, affordable products, WinCommerce is solidifying its position as a trusted and convenient shopping destination for Vietnamese consumers.
Race to the Finish Line: Bách Hóa Xanh and WinCommerce Head towards Profitability
In 2024, the leader of Bach Hoa Xanh is confident that this retail chain will make a profit, even a profit of thousands of billions in the next 2-3 years. Meanwhile, with gradually reduced financial pressure, 2024 is also expected to be the first year of positive profit for WinCommerce.