Inspiration Behind Two Special Editions, Exclusively for the Vietnamese Market
On June 28, 2024, Simmons Japan, a leading global brand in premium pocketed coil mattresses, introduced two exclusive mattress models produced 100% in Japan, tailored for the Vietnamese market. The designs were inspired by the national flowers of Vietnam and Japan – Beautyrest® Hasu (“Lotus” in Japanese) and Beautyrest® Sakura (“Cherry Blossom” in Japanese).
The Simmons Beautyrest® Hasu mattress embodies the elegance and strength symbolized by the lotus, Vietnam’s national flower. Featuring Simmons’ exclusive pocketed coil technology, crafted in Japan with a height of approximately 25cm, it delivers uninterrupted sleep by minimizing motion transfer. Its Tight Top surface provides optimal support and comfort throughout the night. Additionally, the high-quality coils in the Beautyrest® Hasu eliminate the need for mattress flipping, ensuring long-lasting durability.
On the other hand, the Simmons Beautyrest® Sakura mattress draws its name from Japan’s iconic cherry blossom. With a height of 28cm, it includes an extra layer of pillow top for an even plusher feel, allowing users to fully relax and rejuvenate during sleep. This deeper sleep helps restore the body’s energy, resulting in a refreshing and energized morning.
Mr. Aloysius Chew, Regional Director of the Simmons Group, took the guests on a journey through the brand’s history, highlighting its beginnings as a leading American pocketed coil mattress brand established in 1870.
According to Mr. Aloysius Chew, Regional Director of the Simmons Group, “Simmons Japan’s 60th anniversary is a significant milestone for the Simmons brand in Vietnam. Over the past 12 years, we have received tremendous support and positive feedback from our valued customers, especially for our Japan-made mattress collections. We would like to express our deepest gratitude to our strategic partner, Rita Vo Group, for their understanding of the true value and importance of a quality mattress, and their unwavering commitment to bringing better sleep to Vietnamese consumers. As a token of our appreciation, we have launched the Beautyrest® Hasu and Beautyrest® Sakura, offering affordable luxury and quality sleep to the Vietnamese market. We believe that investing in a Simmons pocketed coil mattress is a worthwhile decision, inviting customers to experience the world of Simmons and discover the true value of a perfect night’s sleep.”
Unique Features of the Two Mattress Models Distributed Exclusively by Rita Vo
The Simmons Beautyrest® Hasu and Simmons Beautyrest® Sakura are special editions tailored for the Vietnamese market, designed to suit the needs and preferences of Vietnamese consumers, showcasing the brand’s dedication to the local market.
Simmons Beautyrest® Hasu and Beautyrest® Sakura provide a comfortable sleep experience, supporting the back and preventing spinal problems.
A standout feature of these mattresses is the use of Simmons’ proprietary pocketed coil technology, with each coil comprising up to 7 turns, exceeding industry standards. These coils are pre-compressed by approximately 40% before being placed in individual pockets, providing optimal support and reducing spinal issues. Simmons’ “pocketed coil” technology sets the gold standard for comfortable sleep, first introduced by the brand in 1925 as a superior alternative to traditional coil systems. It ensures a peaceful and healthy sleep experience, minimizing body motion, back pain, spinal problems, and joint aches.
The mattresses offer exceptional durability, providing long-lasting assurance and peace of mind to users, backed by a 10-year warranty for purchases made directly from Rita Vo showrooms.
Mr. Vo Mau Quoc Trien, Chairman of Rita Vo (2nd from left), shares insights on the special collaboration with Simmons Japan to introduce two exclusive mattress models for the Vietnamese market.
In Vietnam, these mattresses are exclusively distributed by Rita Vo, with the Beautyrest® Hasu priced at 38,080,800₫ and the Beautyrest® Sakura at 43,286,400₫. Customers can purchase them directly from Rita Vo showrooms nationwide or place their orders online through the brand’s official website.
Rita Vo is a diversified conglomerate in Vietnam, specializing in providing premium building materials and furniture to elevate the lifestyle of Vietnamese consumers. The group is the official partner of renowned global brands in Vietnam, including Kohler for sanitary ware and kitchen appliances, Miele for high-end home appliances from Germany, leading Italian furniture brands such as Poliform, Turri, and Twils, and Florim and Roca for premium tiles manufactured in Europe.
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