The World’s First Branded Residences Project Managed by WorldHotels
Noble, a real estate developer focusing on the branded residences segment, has impressed guests with the unveiling of its first six collections: Noble Crystal Tay Ho, Noble Palace Tay Ho, Noble Crystal Long Bien, Noble Palace Long Bien, Noble Palace Tay Thang Long, and Noble Empire. These projects are all located in prime locations in the Tay Ho Tay or Long Bien, Dan Phuong areas, offering excellent connectivity to Hanoi’s major transportation arteries such as the Noi Bai – Nhat Tan expressway, the Ho Tay – Ba Vi route, and the Thang Long and Tay Thang Long avenues. The projects also boast superior design, amenities, and services, aiming to provide an exceptional living solution that caters to the needs of the elite who desire a private, resort-style living experience in the heart of the city.
Among these projects, Noble Crystal Tay Ho stands out as the world’s first branded residences project to be managed by WorldHotels, a luxury brand of BWH Hotels. BWH Hotels is one of the top 10 largest hotel management companies in the world, with over 4,300 hotels in more than 100 countries.
Noble Crystal Tay Ho – The World’s First Branded Residences Project Managed by WorldHotels (BWH Hotels)
Strategically located in Tay Ho Tay (Nam Thang Long Urban Area), Noble Crystal Tay Ho offers limited edition Sky Villas with a maximum area of over 600 square meters, featuring full-height glass windows and doors, as well as the largest balcony garden and swimming pool in the area. These Sky Villas are further enhanced by interior spaces adorned with luxury brands such as Gessi, Bosch, Frank, and Duravit, and incorporate cutting-edge technologies not previously seen in Vietnamese residential projects. These include an air conditioning system that filters and supplies fresh air with personalized scented “fragrance scripts”, Invisible Cooktop technology, and heated floors in the master bathroom, as well as compressed sand swimming pools within the Sky Villa compounds.
One of the project’s most unique features is its infinity pool, which is the longest and tallest in Tay Ho Tay, along with Hanoi’s first-ever sky commercial street, a 500-meter artificial beach, and a complex of over 50 entertainment, shopping, and relaxation facilities spanning from the ground floor to the rooftop. This creates a “resort city” experience that is truly exceptional in Vietnam.
Celebrating the Uniqueness of Art and Emotion
According to Mr. Jun Sungbae, Vice Chairman of the Noble Board of Directors, the brand aims to deliver architectural masterpieces that bear a unique signature, where each home and space tells a story of class, style, and the owner’s aesthetic sense. In other words, Noble represents a collection of the most premium branded residences tailored for the domestic and international elite.
“We understand that our clients are not just looking for a place to live, but also a space to express themselves and enjoy a pinnacle lifestyle. Therefore, Noble offers not just products but comprehensive solutions, where every architectural detail and amenity reflects the owner’s lifestyle and class,” said Mr. Jun Sungbae at the event.
This perspective was echoed by Noble’s Deputy General Director, Ms. Phan My An.
“A house is not just a place to live, but a place where there is a family to love. It is a place where you can enjoy life every day. And Noble will bring you both – that is happiness,” shared Ms. Phan My An, Noble’s Deputy General Director, at the event.
Mr. Cyrill Czerwonka, General Director of Business Development for BWH Hotels Asia-Pacific (the management company of Noble Crystal Tay Ho), praised the potential of branded residences in the Vietnamese market and the well-invested projects by Noble.
Noble’s development philosophies and perspectives for luxury real estate were showcased through emotional and visually stunning artistic performances, utilizing cutting-edge stage technology and a symphony orchestra accompanied by a record-breaking 48-meter-long LED panorama system.
Anticipating the New Growth Cycle
According to industry experts, Noble’s strategic launch at this time (coinciding with the enforcement of the amended Land Law, Housing Law, and Real Estate Business Law on August 1, 2024) with a diverse portfolio of low- and high-rise projects, many of which are already under expedited construction, will significantly address the shortage of high-quality supply in the Hanoi market. The new laws will bring stricter regulations, promoting positive changes and transparency in Vietnam’s real estate investment and development activities. Additionally, the policy change allowing overseas Vietnamese to own property in Vietnam will attract a significant new source of demand from Vietnamese expatriates and foreigners working, studying, or living in the country, fostering healthy growth in the high-end real estate segment.
In this context, Noble’s debut is expected to inject new energy into the luxury real estate segment, with the aspiration to pioneer the “export” of Vietnamese real estate to the world, attracting remittances and foreign currency inflows into the country.
Here are some impressive images from the Noble Brand Launch and the Noble Crystal Tay Ho Branded Residences Project on August 4, 2024.
Noble Crystal Tay Ho comes to life with captivating performances on the 48-meter-long Led panorama stage, evoking a sense of euphoria in the audience.
A rendition of “Remembering Hanoi in Autumn” brings Noble Crystal Long Bien to life, continuing the dream of “Streets Returning to Streets” through the powerful vocals of diva Hong Nhung.
The refined architecture of Noble Palace Long Bien is showcased in a performance by singer Bang Kieu, inspired by Van Gogh’s masterpiece “Starry Night.”
Through the emotional performance of “La vie en Rose” by singer Hong Nhung and pianist Luu Quang Minh, Noble Palace Tay Ho emerges as a “rose” with graceful and elegant beauty, interwoven with images of stunning architecture.
Noble Palace Tay Thang Long is portrayed through a vibrant Flamenco dance, reflecting the influence of Barcelona, one of the project’s characteristic subdivisions.
Noble Empire captivates the audience with a dynamic performance full of franky vibes by the band and professional dancers.
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