Inauguration of the Digital Hub at the University of Economics, University of Danang

DUE-MB Digital Hub is the sixth Digital Hub established by MB.

The Digital Hub, located within the campus of the University of Economics – University of Danang, offers a creative digital space with a multimedia digital learning/workshop area, a pitching space, and a smart digital banking space. It is equipped with high-speed broadband infrastructure and state-of-the-art, regularly updated facilities to support teaching and research for the university’s staff and students.

PGS.TS Le Van Huy, Rector of DUE, spoke at the event.

According to PGS.TS Le Van Huy, Rector of the University of Economics – University of Danang, the university is the leading institution in economic training and the largest economic research center in the Central Highlands region. He emphasized the significance and practicality of the DUE-MB Digital Hub in knowledge transfer and innovation.

Designed to simulate a digital bank, the hub is equipped with modern screens and tablets installed with MB’s Bee Class educational software and platforms. It offers a digital experience focused on knowledge transfer in Digital Banking and Fintech through experimental models. Users can explore and share new knowledge with engaging practical modules such as Personal Financial Management, Fintech, and the MB Financial Arena online game.

DUE-MB Digital Hub is designed to mimic a miniature digital bank.

Additionally, the pitching area within the Digital Hub will host passionate programs and collaborations between the University of Economics – University of Danang and MB. The two organizations will co-host OpenTalk sessions with experts on topics like AI, Machine Learning, Big Data, digital banking, and digital products. They will also jointly organize creativity contests, digital product experience programs, and visits to MB’s digital creative spaces.

Mr. Pham Nhu Anh, CEO of MB, shared his thoughts on the digital creative space project, expressing his hope that the DUE-MB Digital Hub will provide students with opportunities to experience the products and services of the digital banking ecosystem. He believes this will help translate theoretical knowledge gained in the classroom into practical applications, ultimately enhancing the quality of teaching and learning.

Mr. Pham Nhu Anh, CEO of MB, expressed his hope that the Digital Hub will enhance students’ understanding of digital banking operations.

“Embracing the transformative power of the digital age, the University of Economics – University of Danang and MB share a common vision for the future. Both institutions have made significant investments in digital transformation. With the DUE-MB Digital Hub, we aim to provide students with insights into the workings of digital banking, thus better meeting the market’s talent demands, especially for a diversified financial corporation like MB,” emphasized the CEO of MB.

The Digital Hub project is a crucial part of MB’s strategy to become a leading digital enterprise and financial group. It also plays an essential role in MB’s human resource development, reinforcing its position as a “Sustainable Workplace” (as recognized by HR Asia in August 2024) that fosters a culture of learning and innovation.

This is the sixth Digital Hub established by MB at universities and the first in the Central region. Previously, MB has inaugurated Digital Hubs at the Foreign Trade University, the Banking Academy, the University of Economics and National University of Hanoi, and Hanoi University of Science and Technology.

The DUE-MB Digital Hub is not only aimed at bringing practical benefits to students and teachers but also holds special significance as it commemorates the 20th anniversary of MB Danang (2004-2024) and the 30th anniversary of MB (1994-2024).

MB has previously provided scholarships, internships, and recruitment opportunities, as well as hosted career guidance programs for students. In addition to offering banking services to the University of Economics – University of Danang, MB has also collaborated in research and training, sharing practical experiences with the students.