Winning Over the Vietnamese Market with Japanese Quality Standards
With a presence in Vietnam since 1971, Panasonic has navigated through numerous consumer trends, social contexts, and market competitions. The brand’s unwavering commitment to a consistent and unwavering path has been the key to its success: relentless effort and continuous innovation to deliver the best for its users’ health. Every product that rolls out of their factories undergoes a rigorous 200-step inspection process, ensuring superior performance, safety, durability, and resilience, coupled with a pledge for relentless technological advancements.
This meticulous approach is particularly crucial as Panasonic strives to provide comprehensive health solutions, with technology centered on human health, creating a sustainable competitive advantage based on product quality and core technology.
To date, Panasonic, a brand originating from Japan, remains the top choice for Vietnamese consumers, despite the fierce market competition and the surge of brands from China.
Making an Impact with Distinctive Technologies
Panasonic not only assures the quality of its products but also takes pride in its technological and design achievements. Their air conditioners have been repeatedly acclaimed by reputable magazines and organizations. The Good Design Award 2020 stands as a testament to the brand’s solid position, recognizing Panasonic’s success in balancing design and product functionality for the benefit of the global community.
In 2022, the brand was honored on the prestigious Ashui Award’s Golden Board in the ‘Technical Company of the Year’ category, thanks to its exclusive nanoe™ X technology. This innovation effectively inhibits mold, pollen, allergens, bacteria, and viruses while maintaining moisture for skin and hair. Notably, the nanoe™ X technology in Panasonic air conditioners can operate independently of cooling and heating modes, consuming only 25W, equivalent to an LED light bulb. This feature not only ensures a clean environment but also contributes to energy savings, aligning with green building criteria.
Panasonic honored as the “Technical Company of the Year” thanks to its revolutionary nanoe™ X technology.
Additionally, Panasonic integrates cutting-edge technologies such as Inverter and AI.ECO, which maximize energy savings intelligently by recognizing lifestyle patterns and automatically adjusting power and cooling temperatures. Comprehensive health care solutions, including iAutoX, SKYWING, and the R32 refrigerant, ensure stable and efficient cooling performance.
The driving force behind these innovations is the brand’s mission to create ‘green’ products that guarantee the health and convenience of consumers.
Striving for a Sustainable Future for Consumers
Panasonic also leaves a profound impression on consumers through its unwavering commitment to “contributing to society” in all its endeavors. Over the years, the brand has tirelessly collaborated with governments and local communities to address social challenges, particularly environmental issues.
In April 2022, Panasonic declared the Panasonic GREEN IMPACT commitment, signaling a shift in the corporation’s focus to proactively tackle global social challenges. This pledge centers on reducing CO2 emissions throughout its entire value chain and society, aiming for net-zero emissions by 2030 across all Panasonic group companies. Additionally, Panasonic has set a target to reduce 300 million tons of CO2 emissions across its entire value chain by 2050.
Panasonic’s vision of a future factory, aiming to materialize net-zero emission goals.
In line with this commitment, Panasonic is determined to create four positive ‘impacts.’ Firstly, in terms of business operations, the brand aims for net-zero CO2 emissions by 2030 across its group companies. Secondly, from a technological perspective, Panasonic focuses on developing new features to optimize energy efficiency and performance in each product.
Thirdly, Panasonic will continue to invest in and explore new technologies, hoping to contribute to a societal energy renewal process, reducing 100 million tons of CO2 emissions. The fourth impact revolves around creating sustainable values for people. The ‘Live Green with GenG’ campaign inspires young people to embrace a greener lifestyle, and the ‘Live Healthy, Go Green with Panasonic’ program, initiated in 2022, calls for the collaboration of partners and customers, reflecting the corporation’s unwavering dedication to sustainability.
Panasonic’s community initiatives aim to influence and encourage a greener and healthier lifestyle among the Vietnamese population.
Panasonic’s commitments are gradually proving their worth, positively impacting the environment and the health of its users, contributing to the sustainable development of Vietnam and the globe.
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Surging Air Conditioner Sales: Beyond the Heat
Scorching heatwaves sweeping across the nation have sparked a surge in air conditioner sales, turning them into a dominant product category driving revenue for supermarkets and electronics stores, while demand for other items remains sluggish.
The Heat is On: Cooling Appliances Market Heats Up for Summer
As the hot season approaches, the market for cooling appliances is already heating up. Anticipating the surge in demand, retailers, stores, and distributors have been quick to launch promotional campaigns to boost sales and stimulate consumer spending.
The Treasury Refuses to Scrap Excise Tax on Gasoline
The government has received proposals from various ministries to eliminate the special consumption tax on gasoline and air conditioners. However, the Ministry of Finance has rejected these proposals.
