Steadfast Through the Storm

Receiving the keys to a three-bedroom apartment at The Dragon Castle in Ha Long, Ms. Nguyet silently thanked her husband’s wisdom. “My husband studied finance and has his own criteria for choosing a real estate developer. N.H.O has many great projects but isn’t loud and flashy; their calmness convinced him,” shared Ms. Nguyet.

With 10,000 high-quality homes already in use, N.H.O has journeyed through 12 years in Vietnam, standing strong amidst fluctuations.

International experts ready to adapt

To start doing business in Vietnam, N.H.O brought over a team of experts from South Korea, a country with over half a century of experience developing high-rise apartments in major cities. With extensive experience in South Korea, Thailand, the Philippines, and Cambodia, Mr. Chung You Seok, Executive Director of N.H.O, quickly found common ground between South Korea and Vietnam: a country open to modern trends but where family and community values remain paramount. And so, N.H.O’s goal was established: “to develop quality homes and build prosperous communities.”

Starting in 2012, when the market was in a phase of rapid growth, witnessing two significant crises in the Vietnamese real estate market, N.H.O’s leadership always kept in mind that innovation is a pervasive and indispensable quality of each individual in the organization.

Mr. Chung chooses partners based not only on their capabilities and experience but also on the values each party pursues. Accompanying and pursuing N.H.O’s sustainable values are leading experts in related fields.

One can mention Mr. Park Sang Jun, with 20 years of design experience in South Korea and Japan. Mr. Park is currently the Executive Director of SYPM, the company responsible for completing the licensing process for tasks related to drawings.

Mr. Hyunjin Han, Director of ADU, also has over 20 years of design experience in South Korea and Japan. Currently, ADU is in charge of architectural, interior, and landscape design for N.H.O’s projects.

Handong, the contractor for N.H.O’s projects, is led by Mr. Jang Jang Su, Project Director. Mr. Jang has over 26 years of experience in constructing premium projects in South Korea.

For N.H.O, developing a real estate project is not just about building houses. Their projects are likened to a complex computer, with hardware and software compatible with each other.

“Regarding hardware, we also provide quality buildings and luxurious interiors for our premium products. But we don’t stop there; we also offer excellent software to bring that hardware to life,” said Mr. Chung, referring to the Hi LIFE standard of living as a “software” that connects and enhances the value of the “hardware.”

Hi LIFE – the factor that makes N.H.O’s projects unique is managed by Alpha Plus. Mr. Ryu Younghee, Director of Alpha Plus, has over ten years of management experience in Samsung C&T’s housing division with the Raemian brand – a significant player in South Korea’s premium apartment segment.

Customer-centric approach

Leading names in design, construction, and operation with practical experience in many Asian countries such as ADU, Handong, SYPM, etc., continue to accompany N.H.O today. “Our bond also testifies to our consistency with N.H.O’s pervasive value: the customer is at the center of all decisions,” emphasized Mr. Chung.

Sports fields and community parks are always prioritized in N.H.O’s projects, as seen in this photo from First Home Binh Hoa – An Giang. Source: N.H.O

N.H.O’s meticulousness in choosing partners and recruiting talent is evident in their criteria for all activities and decisions: putting customers at the center.

This was demonstrated during the COVID pandemic when N.H.O proactively installed touchless elevators to reduce health risks and provide more convenience for customers, even though this feature was not in the original design of The Dragon Castle project.

To allow young parents to spend time with their children while taking care of their physical health, N.H.O designs smart and safe amenities within the complex so parents can work out or chat over coffee while keeping an eye on their kids.

Understanding the concerns of young residents about their children’s education, N.H.O prioritizes developing a children’s library with carefully selected attractive books to cultivate a reading habit from an early age. All such details are observed and adjusted by N.H.O during the design and operation process, based on customers’ habits and needs.

“We prioritize functionality and minimize unnecessary details if they don’t benefit the user,” shared Mr. Hyunjin Han, Director of ADU, about their architectural design philosophy.

In the future, along with developing commercial housing projects in major cities, N.H.O opens up opportunities for prosperous partnerships with sales agencies. Committed to providing optimal quality for the projects it develops, along with good sales policies and perfect products, N.H.O expects to bring optimal benefits to both customers and agencies.