Over 500 well-known brands are participating in Ho Chi Minh City’s 2024 Shopping Season promotion, ‘City Sale’, which will take place at three locations over ten days, from August 30 to September 8, 2024.
Regarding the City Sale event, which is part of the larger Shopping Season 2024 campaign, Mr. Le Huynh Minh Tu, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, shared that in the context of economic challenges, there is a need for stimulation from various sectors. City Sale is established as one of the practical activities to boost consumption and promote growth in retail sales and service revenue.
The Department is also committed to connecting businesses with consumers, bringing consumers closer to renowned brands, and offering them authentic, high-quality products at the best prices. This will help boost consumption and stimulate production and business development.
Additionally, City Sale aims to attract domestic and international tourists to Ho Chi Minh City for shopping and sightseeing. The ultimate goal is to establish the city as a major service hub and a modern shopping destination, making it an appealing shopping and tourism spot for both domestic and international visitors. This will contribute to the city’s socio-economic development.
Mr. Nguyen Khac Hieu, Acting Director of the Center for Industrial Development Support under the Department of Industry and Trade, added that during the 2024 Shopping Season, more than 500 famous global and Vietnamese brands are joining a vigorous demand stimulation campaign, offering discounts of up to 80%. Millions of luxury items from various sectors are included: cosmetics, perfumes, fashion, watches, wallets, office shoes, sports shoes, luggage, health and home care products, and more. Many prominent brands are also offering billions of VND in unconditional cashback vouchers and thousands of attractive gifts for consumers during this City Sale 2024.
Notably, in line with the cashless payment policy, the Department has also collaborated with two payment gateways, VnPay and ZaloPay, to provide additional vouchers for customers, ranging from 50,000 VND to 100,000 VND and 200,000 VND. Xanh SM is also supporting customers with transportation to the three City Sale events.
“Up to this point, the City Sale 2024 event in Ho Chi Minh City is considered the largest promotion of its kind ever held in Vietnam,” said Mr. Hieu confidently.
Another unique feature is that consumers can easily access comprehensive information, including participating brands, major promotions, gift programs, and vouchers, through a single website: www.shoppingseason.vn.
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