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Signing Ceremony of Tasco Auto – Zeekr
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Zeekr – A premium electric vehicle brand, leading in technology, design, and user experience.
Zeekr is a subsidiary of Geely Holding Group, positioned as a premium electric vehicle brand with a global vision. Currently, Zeekr has a presence in over 30 markets, including European countries (Sweden, the Netherlands, etc.), as well as in Asia, Australia, and the Middle East. Since its launch in 2021, Zeekr has delivered over 310,000 vehicles globally within 33 months – a record for electric vehicle manufacturers. Zeekr’s global sales in the first half of 2024 showed a 206% increase compared to the same period last year, with nearly 55,000 vehicles delivered in Q2 2024 alone.
With a vision to become a comprehensive mobility solutions provider, Zeekr operates four major technology research centers, not only in Gothenburg, Sweden but also in other countries. Their core technologies include the SEA (Sustainable Experience Architecture) platform, a flexible and sustainable architecture designed to support a full range of electric vehicles, including autonomous ones.
Advanced Intelligent and Safe Driving Technology
Zeekr has independently developed the SEA Intelligent Driving System, capable of deploying AI models in mass production. The SEA 2.0 ADAS offers automated parking technology and the Urban NZP intelligent driving assistance mode, enabling users to navigate complex intersections with a success rate of over 95%. Zeekr is further expanding this technology to achieve comprehensive intelligent driving in urban areas, providing a more convenient and safe mobility experience.
In terms of parking, Zeekr offers advanced assistance and memory functions, remote and mechanical space parking technology. For active safety, Zeekr is equipped with advanced sensor technology and powerful processing chips.
The upgraded (BMS) battery management system ensures a stable and fast charging experience, even in harsh environmental conditions.
Global Sales Targets and Market Expansion
Zeekr aims to achieve global sales of 650,000 vehicles by 2025 and expand its distribution network in strategic markets such as Europe, the Middle East, and Southeast Asia. Vietnam plays a crucial role in this growth strategy.
 Zeekr Factory – Geely Holding Group
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Geely Holding Group
Established in 1986, Geely Holding Group is one of the top 10 largest automotive manufacturers in the world, with its headquarters in Hangzhou, China.
Geely owns renowned international brands such as Volvo Cars, Lotus, Lynk & Co, and Polestar. The group is also the third-largest shareholder of Aston Martin and a significant shareholder of Daimler AG, the parent company of Mercedes-Benz. With its global expansion and prestigious brand portfolio, Geely has solidified its position in the top 10 automotive groups worldwide.
Geely strongly invests in research and development, particularly in electric vehicles and autonomous driving. The group has established global research and design centers in Sweden, the UK, the US, Germany, and China, employing over 20,000 R&D and design professionals and holding more than 14,000 innovative patents. Geely operates world-class vehicle and powertrain manufacturing facilities in the US, the UK, Sweden, Belgium, China, and Malaysia, along with a global sales and service network of over 4,000 outlets.
In 2023, Geely Auto surpassed its sales target, delivering more than 1.68 million vehicles, including 487,000 pure electric vehicles. Exports reached 274,000 units, a 38% increase from the previous year. In 2024, Geely’s total assets surpassed $70 billion, and with a global workforce of over 120,000 employees, the group ranked 185th on the Fortune Global 500 list, climbing 40 places from the previous year. This marks the 13th consecutive year that Geely has been included in this prestigious list.
Tasco Auto – Vietnam’s Largest Auto Distribution Company
Tasco Auto is one of the largest automotive distributors in Vietnam, with a network of 90 showrooms nationwide, distributing 14 renowned automotive brands and holding 13.3% market share in the country.
With a vision to lead in providing comprehensive mobility solutions, Tasco Auto focuses not only on distributing high-quality automotive products but also on building a full-service chain to meet all customer needs, from purchasing new and used vehicles to maintenance, repair, financial services, and after-sales services that meet international standards.
Tasco Auto is committed to delivering exceptional customer experiences while driving sustainable development in the automotive industry.
Tangible Benefits for Customers and the Market
Zeekr’s entry into the Vietnamese market brings numerous tangible benefits to both customers and the automotive industry. Vietnamese customers will have the opportunity to experience Zeekr’s premium electric vehicles, featuring advanced technology, safety, comfort, and environmental friendliness. Additionally, customers will enjoy the full range of services offered by Tasco Auto, meeting their needs for vehicle purchase, maintenance, and financial services, all in line with international standards.
The collaboration between Zeekr and Tasco Auto will not only boost the development of Vietnam’s electric vehicle industry but also contribute to enhancing service quality, reducing emissions, protecting the environment, and supporting the country’s sustainable development goals.
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