The Sparkling 30-Year Journey of DOJI

With a superior gene, DOJI has consistently demonstrated its prowess across diverse industries, be it jewelry and precious metals, finance and banking, or real estate. The key to their success lies in their long-term vision and pioneering steps, always executed with a unique blend of scientific methods, creativity, and artistic flair. Their achievements speak for themselves, leaving an indelible mark of excellence.

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The Ruby Star, a “Made in Vietnam” gem renowned on the international stage, a digital bank with cutting-edge tech products, and a real estate masterpiece in the form of towering architectural marvels—these seemingly unrelated entities form the perfect mosaic that is DOJI, one of Vietnam’s largest private conglomerates.

With a 30-year journey spanning three key sectors: Jewelry, Real Estate, and Finance & Banking, DOJI has significantly contributed to the country’s economic development, introducing pioneering products and services with a people-centric philosophy.

DOJI, formerly known as TTD Technology and Trade Development Company, was established on July 28, 1994. In the 1990s, TTD was a pioneer in specialized gemstone mining, processing, cutting, grinding, and export to international markets, a relatively novel industry in Vietnam at the time.

Unbeknownst to many, TTD was the first company to introduce Vietnamese Ruby Star gemstones to the global market under the brand name Vietnam Star Ruby (VSR). Since then, DOJI has earned the title of the “Ruby Star Emperor,” proudly flying the Vietnamese flag on the international gemstone map.

DOJI evolved from pure gemstone mining and processing to jewelry manufacturing and retail. The company invested in a factory spanning over 10,000 square meters, incorporating advanced technology to produce market-leading quality products. By leveraging cutting-edge technology and a team of highly skilled experts and engineers, DOJI’s gemstone products gained a foothold in demanding markets like Japan, India, and the USA. They also ventured into exquisite designs with their Diamond House and The Gioi Kim Cuong jewelry brands, Wedding Land wedding jewelry, 24K gold jewelry with innovative technology, and Kim Bao Phuc gold gifts.

Each DOJI creation exudes a unique allure, catering to diverse desires for brilliance in life.

In early 2012, DOJI became a strategic shareholder and participated in the restructuring of Tien Phong Commercial Joint Stock Bank, now known as TPBank, marking its entry into the banking arena.

Since then, TPBank has consistently surprised the market with innovative, creative, and tech-driven products. A standout example is LiveBank, a fully automated transaction system operating 24/7.

LiveBank took it a step further by becoming the first bank to implement electronic identity verification (eKYC) and biometrics, offering instant financial products and fully automated debit card issuance within minutes. These innovations solidified TPBank’s position as Vietnam’s leading digital bank.

In Hanoi, the DOJI Tower stands out with its giant diamond-shaped facade, proudly situated at the intersection of Le Duan, Nguyen Thai Hoc, and Dien Bien Phu streets.

This “super-product” inaugurates the “Kim Dia Oc” (Gold Real Estate) collection of architectural marvels by DOJILAND, the real estate arm of the DOJI Group. Established in 2014, DOJILAND offers a unique perspective and emotionally captivating products. They not only demonstrate their capabilities and credibility through large-scale projects but also pioneer the “Kim Dia Oc” concept—a fusion of architecture and jewelry craftsmanship, resulting in a series of distinctive iconic structures.

Following the success of DOJI Tower, DOJILAND developed two more iconic projects in Hai Phong: Diamond Crown Hai Phong, symbolizing the Queen’s diamond crown with its unique Diagrid design, and Golden Crown Hai Phong, inspired by the King’s golden crown. Golden Crown Hai Phong is currently the tallest residential tower in the city. DOJILAND’s projects are hallmarks of international-standard architecture and smart living trends in the port city.

Prior to these endeavors, DOJILAND successfully developed several upscale projects in Quang Ninh, including The Sapphire Residence luxury apartment complex, the 5-star Best Western Premier Sapphire Ha Long resort apartment project, and The Sapphire Mansions luxury villa complex.

With a belief that real estate should not only provide shelter but also beautify the city, DOJILAND continuously innovates, boldly breaks free from conventional shapes, liberates the functionality of architecture, and enhances the aesthetic value of skyscrapers, resulting in breathtaking and unique luxury projects.

As it celebrates its 30th anniversary, DOJI, across its jewelry, finance & banking, and real estate domains, consistently showcases its superior genes. They possess a long-term vision and execute pioneering strategies with scientific methods, creativity, and a touch of artistic flair.

The DOJI Group has firmly established itself among the Top 5 largest private enterprises in Vietnam, bearing the prestige of a National Brand, and is poised for regional and international expansion in the future.

Lich Thiep

Hai An
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