Over the years, VIB has made its mark through its pace of innovation, offering an ecosystem of creative products that meet the financial needs of over 5 million individual customers, tens of thousands of business customers, and financial institutions through more than 12,000 employees. The bank’s core products include home and apartment loans, working capital loans, auto loans, credit cards, deposits, FX, insurance, trade finance, transactional banking services, and the MyVIB digital banking app.
The superior level of innovation in each of VIB’s products and services is evident in various ways, be it through a series of prestigious awards from reputable organizations or the strong brand impression left on millions of customers.
Continuous Innovation: “Lead the Change or Be Left Behind”
With a diverse and specialized product ecosystem, VIB aims to become the “smart financial partner” that provides optimal solutions to its customers. Each product is carefully designed based on thorough research into customer needs and psychology, ensuring a personalized experience for its 5.5 million customers.
“Innovation is our guiding principle as we develop our product ecosystem, aiming to offer our customers the best possible experience through streamlined, intelligent, and reliable products. In recent years, we have embraced the mindset that we must either lead the change or be left behind. This drives us to continuously evolve and stay ahead, always putting our customers at the heart of what we do,” shared the Director of VIB’s Retail Banking Division.
One of the first innovative products is the MyVIB digital banking app, which set a national record as “Vietnam’s First Cloud-Native Mobile Banking Application” in 2022 and was recognized as the “Most Friendly Mobile Banking Application in Vietnam 2024” by the International Finance Magazine.
The MyVIB interface features a minimalist design, simplifying all banking transactions to ensure a smooth, convenient, and fast user experience.
MyVIB is a prime example of advanced technology integration in digital banking in Vietnam, showcasing the following features:
– Cloud-native: VIB is a pioneer in integrating cloud-native technology, enabling the development and operation of the application on a cloud platform, enhancing scalability, flexibility, and security.
– Augmented Reality (AR): MyVIB offers an AR experience, allowing users to access banking information and services in a more engaging manner. AR technology overlays virtual objects on the real-world environment, making financial transactions more enjoyable and accessible.
– Enhanced Security: MyVIB continuously enhances security with advanced technologies such as biometric authentication (fingerprint and facial recognition), two-factor authentication (2FA), and NFC technology, ensuring convenience and safety during registration and transactions.
In the credit card segment, VIB not only boasts a diverse ecosystem of cashless payment products, personalized to meet the spending needs of customers of all ages, but it also leads the way in card technology in Vietnam and beyond. The bank has earned the trust of the world’s largest payment organizations.
With an impressive 800,000 credit cards issued to date, VIB has woven a story of innovation and transformation as the “Trendsetter in Cards”.
Each new card product launch symbolizes boundless creativity, contributing to VIB’s extensive award collection. Notable awards include “First Bank to Apply Augmented Reality (AR) Technology to Credit Cards in Vietnam” from VISA and “Breakthrough in Credit Card Digitization” from Mastercard in 2023. The Online Plus 2in1 card, which integrated credit and payment cards for the first time in Southeast Asia, earned VIB the “Bank Leading in Innovation and Creativity 2021” award from Mastercard. Family Link was also recognized as the “Best New Card Line 2022” and “Most Innovative Card Service 2022” by the International Finance Magazine.
In 2023, VIB Super Card set another record as the first credit card in Vietnam to allow users to choose between cashback or reward points, and to select the last digits of their card number, statement date, and minimum payment amount. With up to 15% cashback, the American Express co-branded card also achieved the fastest issuance rate in VIB’s history, with over 5,000 cards issued within just three months of its launch.
For several years, VIB has also made its mark in creative communication, spreading the brand image of a dynamic bank. The bank pioneered the trend of partnering with reality music shows on television, winning the “MMA Smarties Vietnam” marketing creativity award twice for The Masked Singer Vietnam 2022-2023, and leaving a strong impression with the global hit Anh Trai “Say Hi.”
MC Tran Thanh, who has worked with VIB on various programs over the years, shared: “Through the shows sponsored by VIB, I feel the youthful energy and fresh approach that the bank consistently brings to the audience and the program. The more I learn about their products, the more I’m drawn to VIB, and I’ve become a customer myself, from savings accounts to credit cards. For busy people like me, the MyVIB app is simple and smart, making it easy to pay all my bills in one go. Our partnership is not only about fate but also about the bank’s quality, reputation, and the benefits they offer.”
Tran Thanh shares his emotions while using VIB’s products and services
VIB has also introduced new concepts to Vietnam’s cashless payment market, such as “virtual cards,” “virtual call centers,” and “virtual financial experts.” Vie, VIB’s virtual financial expert, was recognized by the owner of Facebook (Meta) with the “Best in Creatives 2023” award for its innovative conversational marketing solution. Launched in 2022, Vie actively engages across digital marketing platforms, offering interesting financial advice and promoting the “virtual interaction, real impact” model as the future standard for the financial services industry.
Guiding Principle: Customer-Centricity
Since its establishment, VIB has built and developed its product and service ecosystem based on a thorough understanding of its customers’ financial needs. The bank’s offerings have consistently outperformed many other brands in the market due to its stringent standards, demonstrated by its ability to identify and lead trends with effective financial leverage solutions for its customers.
This requires a deep understanding of each customer’s financial needs to design personalized, creative, and unique products with superior benefits and, most importantly, a truly comprehensive experience.
Providing the best experience for all customers is the foundation of VIB’s business strategy. For 28 years, VIB has strived to bring innovation and modernity to the financial lives of millions of people because each customer has a unique story, and they deserve to be heard, supported, and empowered to enhance their experience.
“In my most challenging moments, VIB has always been by my side, offering not only emotional support but also practical solutions. I feel that it’s not just about the banking services; it’s about their dedication. I truly cherish this relationship.” – shared Ms. Tran Bich Chau from Ho Chi Minh City, reflecting on her long-standing relationship with VIB. Like millions of other users, she trusts VIB because it “always puts customers at the heart” of every interaction and transaction.
This respect and attention to each customer have been institutionalized into consistent and exemplary service and people-centric standards. Whether at the transaction counter or through the call center, customers receive dedicated advice that best suits their financial needs, and any issues are efficiently addressed, building trust and long-term relationships with VIB.
Throughout the sales and after-sales process, VIB focuses on two critical factors: timeliness and completeness. The bank strives to reduce waiting times through three digital channels: the call center, virtual assistant, and chatbot, promptly addressing customer needs by leveraging modern technologies such as voice authentication, implemented since April 2023. Over 90% of customers have provided positive feedback regarding the call center channel.
VIB also offers competitive support and preferential programs compared to the overall market. Recently, VIB launched a home loan package with a total credit limit of up to VND 30,000 billion, with fixed interest rates of 5.9%, 6.9%, and 7.9% per year for 6-month, 12-month, and 24-month terms, respectively, along with a principal grace period of up to 48 months. This is the bank’s largest loan package to date, making it easier for individual customers to access attractive interest rates and efficient loan processes.
Previously, VIB also made headlines with its apartment purchase loan package, offering interest rates from 5.9% per year and a principal grace period of up to five years, achieving positive results.
For credit cardholders, VIB Daily Deals has become a familiar paradise for seeking attractive offers for dining, entertainment, local and international travel, and more. The 20th of every month is considered a festive day for many, as they get to enjoy countless benefits from VIB.
VIB also excels in its thoughtful after-sales care, creating memorable moments for its customers. Sharing his recent experience with VIB in a community of over 20,000 members, Mr. Dinh Van Hung from Hanoi praised not only the card benefits but also the “additional” services provided by the bank.
“I’ve been using VIB for 7 years, and I feel that the quality of their services has improved continuously. The five types of credit cards I use from VIB always offer better benefits and more features than before, leading the way in cashback offers. I appreciate how the bank continuously upgrades its services, always listening to and caring for its customers”, said Mr. Hung.
As it celebrates its 28th anniversary, VIB is entering a new phase with promises of more innovative products and dedicated services.
Life is full of memorable moments, and VIB will continue to accompany its customers, ensuring that each moment is made complete, drawing on its nearly three decades of expertise in various market segments.
The Masterplan for Thu Duc City: A Vision for a Multi-Centered Eastern Metropolis in Ho Chi Minh City, Focusing on the Development of 11 Key Areas
With a master plan in place, Thu Duc City is envisioned as a dynamic, creative, and highly interactive urban center, directly under the jurisdiction of Ho Chi Minh City. It is designed to be a thriving metropolis, boasting a unique character and an innovative, forward-thinking spirit.
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## A Culture of Learning: The Key to Sustainable Success
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Facing the challenges posed by the ever-evolving technology landscape, a significant number of Vietnamese banks are investing in training and developing their human resources as a key competitive factor for sustainable growth. They recognize that a skilled and adaptable workforce is essential to keep pace with the digital transformation sweeping through the industry. By prioritizing employee development, these forward-thinking banks are not only ensuring their own longevity but also contributing to the overall advancement of Vietnam’s banking sector.
Unlocking Hanoi’s Potential: Forging Ahead with Innovative Solutions for Capital Development
The city of Hanoi requires innovative and effective solutions to propel the development of the capital forward. It is imperative to reinvigorate traditional growth drivers such as investment, exports, and consumption while simultaneously harnessing the potential of new growth drivers, including the digital economy, green economy, circular economy, sharing economy, knowledge-based economy, and the night-time economy.
